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Knowledge Hub

Equip yourself with expert tips, to build a better digital marketing setup. Our Knowledge Hub is a free resource of articles and easy-to-understand guides on new digital developments and online marketing best practices.

How to properly audit your website
You’ve probably heard about website auditing, but do you know what it means? Website auditing involves thoroughly analysing your website...
SEO Website Optimisation
How to create the perfect landing page
Without the right landing page, all the effort you make in generating visitors is wasted. So, it’s essential that you...
Content Creation Copywriting Fundraising Website Optimisation
Facebook | How to get your audience’s attention
Getting your audience’s attention and maintaining it on a platform like Facebook is no easy feat. Here are some basic...
Social Media
Google Ads Hub
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How AI is Changing the Way We Deliver Digital Advertising Services
AI is reshaping how we interact with technology, especially in the world of digital advertising. With Google’s recent changes, it's...
Google Ads
Understanding the Limitations of Google Grants
While Google Grants can significantly boost your organisation’s visibility and impact, it’s essential to understand the limitations that come with...
Google Ads
Google Grants: What Ads You Can and Can’t Run
There are specific guidelines and restrictions on the types of ads you can and cannot run with Google Grants. Understanding...
Google Ads
How to Build Quality Score in Google Ads Grants?
Quality Score is Google’s rating of the relevance and quality of your keywords, ads, and landing pages, and it directly...
Google Ads
How to Create the Best Ads Using Google Grants?
Creating effective ads is the key to maximising the impact of your Google Grants. With a $10,000 monthly budget, it's...
Google Ads
How Much Time Should I Spend on Keeping My Google Grant Up to Date?
Managing a Google Ads Grant is a valuable investment for nonprofits, providing essential resources to promote your mission and outreach.
Google Ads
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Content Creation Hub
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Why You Should Run a Winter Campaign
As we transition from the bustling months of Ramadan and Qurbani, it’s essential to maintain engagement with your supporters. A...
Content Creation Fundraising
Qurbani 2024: Must-have Campaign Assets
Assets are the building blocks of your campaign. They are the elements needed to create campaign landing pages, ads, emails...
Content Creation Fundraising Qurbani
Finding the Perfect Length For A Charity Video
So you have your video strategy in place, but now you want to know what the optimal length for your...
Content Creation Fundraising Social Media Video Ads YouTube
Enhancing Your Charity’s Impact: A Practical Guide to Video Campaigns
In the ever-changing landscape of digital marketing, videos play a crucial role for charities to communicate their mission effectively. This...
Content Creation Fundraising Video Ads YouTube
How to Develop a Video Strategy
Developing a strategy for video is key for a successful marketing campaign. It helps you understand video techniques, your target...
Content Creation Fundraising Social Media Video Ads YouTube
Ramadan 2024: Must-have Campaign Assets
Assets are the building blocks of your campaign. They are the elements needed to create campaign landing pages, ads, emails...
Content Creation Fundraising Ramadan
Website Optimisation Hub
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Reasons your page could be deranked on search engines
Did you wake up to find your web page deranked or your website deindexed? These things happen for many reasons...
Google Google Analytics Keywords SEO Website Optimisation
How to properly audit your website
You’ve probably heard about website auditing, but do you know what it means? Website auditing involves thoroughly analysing your website...
SEO Website Optimisation
How to make your site mobile friendly
It’s vital that your website looks pleasant on your mobile. So, how do you ensure your website is optimised for...
Content Creation UX Website Optimisation
How to properly optimise website images
Images give search engines contextual visuals to share with users during their searches, which in turn, boosts your brand visibility.
Content Creation UX Website Optimisation
Going digital? Here’s 6 things to think about
Making the commitment as an organisation that you need to go digital is the hard part. The rest is a...
Content Creation Fundraising Social Media UX Website Optimisation
What should you focus on after key giving periods?
The key question we always get asked by charities is what should they focus on after key giving periods have...
Content Creation Fundraising Website Optimisation
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Whatever your needs and ambitions, we have the expertise to support you at every stage of your journey.

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Fundraising Hub
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Digital Fundraising Strategies for Islamic Organisations: A Technical Breakdown
In the current digital age, effective fundraising strategies are crucial for Islamic organisations seeking to make a meaningful impact. With...
Fundraising
Social Media Marketing for Muslim Charities: Understanding the Why in an AI-Driven Landscape
In today's digital ecosystem, social media marketing has emerged as a pivotal strategy for charities aiming to engage diverse communities...
Fundraising
Why You Should Run a Winter Campaign
As we transition from the bustling months of Ramadan and Qurbani, it’s essential to maintain engagement with your supporters. A...
Content Creation Fundraising
Why a Muharram Campaign is Key to Year-Round Engagement
While Ramadan and Qurbani are peak times for charitable giving, Muharram presents an equally valuable opportunity to connect with your...
Content Creation Fundraising
How to Launch a Recurring Donations Campaign
If your organisation is wading into the world of digital fundraising, you’ll want your website to be up to scratch.
Fundraising Website Optimisation
What is a Funnel Page and how can I create one?
If your organisation is wading into the world of digital fundraising, you’ll want your website to be up to scratch.
Fundraising Qurbani Website Optimisation
Social Media Hub
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Can Google Ads help my SEO ranking?
Google Ads cannot directly influence the position of your website on an organic search. However, Google Ads can indirectly help...
SEO Social Media Website Optimisation
How to use social media to boost your SEO performance
Social media isn’t a direct search ranking factor for search engines like Google. But people clicking on your website link,...
Keywords SEO Social Media Website Optimisation
Facebook | How to get your audience’s attention
Getting your audience’s attention and maintaining it on a platform like Facebook is no easy feat. Here are some basic...
Social Media
Instagram | How to research your consumer for marketing success
With 1.39 billion monthly active users, Instagram is the fourth largest social channel. That’s a whole lot of potential for...
Social Media
Twitter | How to research your consumer for marketing success
We recommend doing some through research about your consumers on Twitter before you start using the platform. So, how do...
Social Media
Facebook | How to research your consumer for marketing success
As a brand or professional, before you start posting on your Facebook page, you should ask yourself some important questions.
Social Media
SEO Hub
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What’s the link between organic search and SEO?
Appearing high on an organic search. It’s what we all want. And this is why people optimise (SEO) their pages,...
SEO UX Website Optimisation
SEO Do’s and Don’ts to focus on
SEO is constantly changing. Every year, Google makes over 400-500 algorithm updates to improve search results. Below are some things...
SEO UX Website Optimisation
Bad SEO practices you should watch out for
Since Google's Caffeine algorithm launch in 2010, many bad SEO practices like hidden links have come and gone. Yet, some...
SEO UX Website Optimisation
SEO | Why you should update your content regularly
As a small business owner or startup, you might think that website content creation is a one-time exercise. Once you’ve...
SEO UX Website Optimisation
SEO | The importance of dwell time and site engagement
If you’ve been learning about SEO and Google analytics, you would have come across the terms, ‘dwell time’ and ‘engagement’...
Content Creation SEO Website Optimisation
The optimum SEO page structure for your website
People visit your website with visual and informational expectations. If the information isn't structured in a friendly manner or your...
Content Creation Copywriting Keywords SEO UX Website Optimisation
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