Demystifying Store Visit Conversions: How They Work and Who’s Eligible

In this article, we’ll unravel the mystery behind store visit conversions, exploring the process and eligibility criteria for this powerful feature. Let’s delve into the mechanics of store visit conversions and discover how they can propel your business or charity to new heights!

How Does Store Visit Conversions Subtype Work?

Store visit conversions work by anticipating, accumulating, and anonymizing purchases. A typical scenario plays out this way:

• A user (who is signed in to their Google Account and has opted into location history in their account settings) sees an ad for your store.
• The user interacts with the ad (by clicking or viewing it).
• The user then visits your store’s physical location.

When a user visits your store, Google connects the visit with your ad in a way that is safe for the user’s privacy. Store Visit Conversions uses anonymous and collated statistics. These statistics are then used to represent the wider population of your consumers.

Google Ads collects current and past data on the number of people who click or view your ads and later visit your store. You can then see these results in your Google Ads reports for store visits.

With this in mind, let’s look at who is eligible for store visit conversions.

How Can You be Eligible for Store Visit Conversions?

Here are the criteria to meet if you want to use store visit conversions under smart Google Ads:

#1. You must have a physical store location or sell your products in a physical store. If you are a charitable organisation, you must have a physical location where your prospective donors can visit.

#2. Your store(s) or charity must be located in eligible countries were store visits reporting is available. Store visits reporting is available in countries including Australia, Austria, Belgium, Brazil, Canada, Denmark, France, Germany, India, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Poland, Singapore, Spain, Sweden, Switzerland, Taiwan, Turkey, United Kingdom, and the United States.

#3. Store locations must not be locations that are considered sensitive. For instance, if your location is affiliated with healthcare, religion, sexual content, and children, it may be considered sensitive and ineligible for store visit conversions.

#4. If you have many stores, your ads should use location extensions or affiliate location extensions so that Google knows which stores you deem important. If you have more locations, your account is more likely to have enough data to be eligible for store visits.

Ensure that your location extensions or affiliate location extensions are turned on and not inactive at the campaign level or ad group level in Google Ads.

If you meet the above requirements, your account will automatically start reporting store visits. Google Ads will create a new conversion action called “Store visits” in your Google Ads account.

Summary

The goal of any lead generation endeavour is to have potential customers who have sufficient interest in your brand and are ready to take some action.

Store visit conversions are a way of generating active and real leads. If increasing visits to your physical locations (your business place or charity) is your goal, you may want to sign up for store visit optimisation in your Google Ads account.