Demystifying Store Visit Conversions: How They Work and Who’s Eligible

If you’re still unsure about where to start, we can help.

With our free tips and guidance, you can build a better digital marketing setup. But if you don’t have the time or resources to manage it all on your own, we can support you. Get in touch to find out how.

Contact us

In this article, we’ll unravel the mystery behind store visit conversions, exploring the process and eligibility criteria for this powerful feature. Let’s delve into the mechanics of store visit conversions and discover how they can propel your business or charity to new heights!

How Does Store Visit Conversions Subtype Work?

Store visit conversions work by anticipating, accumulating, and anonymizing purchases. A typical scenario plays out this way:

  • A user (who is signed in to their Google Account and has opted into location history in their account settings) sees an ad for your store.
  • The user interacts with the ad (by clicking or viewing it).
  • The user then visits your store’s physical location.


When a user visits your store, Google connects the visit with your ad in a way that is safe for the user’s privacy. Store Visit Conversions uses anonymous and collated statistics. These statistics are then used to represent the wider population of your consumers.

Google Ads collects current and past data on the number of people who click or view your ads and later visit your store. You can then see these results in your Google Ads reports for store visits.

With this in mind, let’s look at who is eligible for store visit conversions.

How Can You be Eligible for Store Visit Conversions?

Here are the criteria to meet if you want to use store visit conversions under smart Google Ads:

#1. You must have a physical store location or sell your products in a physical store. If you are a charitable organisation, you must have a physical location where your prospective donors can visit.

#2. Your store(s) or charity must be located in eligible countries were store visits reporting is available. Store visits reporting is available in countries including Australia, Austria, Belgium, Brazil, Canada, Denmark, France, Germany, India, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Poland, Singapore, Spain, Sweden, Switzerland, Taiwan, Turkey, United Kingdom, and the United States.

#3. Store locations must not be locations that are considered sensitive. For instance, if your location is affiliated with healthcare, religion, sexual content, and children, it may be considered sensitive and ineligible for store visit conversions.

#4. If you have many stores, your ads should use location extensions or affiliate location extensions so that Google knows which stores you deem important. If you have more locations, your account is more likely to have enough data to be eligible for store visits.

 Support Services

Explore our services to see how we can support you.

We work with clients of all sizes, ambitions, and expectations, and with budgets that start from as little as £150pm to over £1.5m each year. Explore our simple-to-understand packages that take the pressure off, so that you can focus on what you do best.

Explore Services

Ensure that your location extensions or affiliate location extensions are turned on and not inactive at the campaign level or ad group level in Google Ads.

If you meet the above requirements, your account will automatically start reporting store visits. Google Ads will create a new conversion action called “Store visits” in your Google Ads account.


The goal of any lead generation endeavour is to have potential customers who have sufficient interest in your brand and are ready to take some action.

Store visit conversions are a way of generating active and real leads. If increasing visits to your physical locations (your business place or charity) is your goal, you may want to sign up for store visit optimisation in your Google Ads account.

Get a free website health-check.

Find out if your website is depriving you of visitors. Request our free website health-check to identify common issues with speed, user experience, and performance. We’ll deliver this in a clear report along with some basic recommendations and quick fixes.

Learn more about health-checks

    By clicking ‘Submit’ you agree to our terms and conditions and privacy policy. Click here to find out more about we handle your data.

    Frequently asked questions

    • Google Ads smart campaign is a great tool to build your small business or charity. It’s an automated tool programmed to help you create cutting-edge awareness for your business or charity. Here is how you can benefit.

    • Smart Campaigns help small businesses with lots on their hands generate more sales with a few clicks. This advertising type distributes your ads across the Search and Display Network, YouTube, Gmail, and partner websites. Learn more here.

    • The Drive Conversion Subtype in Google Ads video campaigns, boosts engagement essential for encouraging viewer interaction. You can learn more here.

    Related Content


    Start a Conversation

    Request a call-back to see how we can support your digital growth.

    Get a call-back