How to Use Call to Business under Smart Campaign to Generate Leads for Your Business or Charity

Google Ads smart campaign is a great tool to build your small business or charity. It’s an automated tool programmed to help you create cutting-edge awareness for your business or charity.

There are two subtypes of smart campaigns: Calls to your business and visits to the storefront. Visits to your storefront involve optimizing your Google Ads smart campaign to enable your prospective customers to visit your physical locations.

You may, however, want to design your smart campaign in a way that allows your customers to interact with you over the phone.

The massive use of mobiles in our world today has made phone calls an efficient tool of exchanging communication efficiently. Whether it’s to further a business or nonprofit’s cause, to sustain relationships with loved ones, or maintaining a social network, phone calls have been very instrumental.

Google has worked hard to make sure advertisers are equipped to take advantage of this shift in communication patterns. First, they added call extensions to ads. Then they progressed to call tracking from the landing page.

Most recently, Google now offers call-only campaigns to owners of businesses and nonprofits who want to relate with their prospects on a more personal basis through phone calls.

Let’s take a look at how it works.

How Calls to Business Works

The aim of the calls to your business ad is to encourage prospective customers to call you when they click or tap your ad.

Ads that are created in call campaigns are modified to be displayed only on mobile devices that are capable of making calls. Ads like these are adaptable and quite flexible when it comes to how they can appear.

Your call to business ads may not always show every line of text you entered when you set up your campaign. This optimises your ad for mobile and enhances its performance.

Screen space is smaller on mobile devices, so some features, such as select extensions, which are available for call campaigns, may be hidden. This is done to make the best use of the smaller screen space on mobile devices.

For an optimal call to business experience, you may want to use extensions. Extensions work to expand your ad by giving additional information that can make your ad more visible and prominent on the search results page. Adding extensions won’t cost you money, and so you can add as many extensions as are related to your business or charitable work.

Note that all clicks on your ad (including clicks on your extension) will be charged the regular fee. You can schedule your ads to show only when your business or charity can take calls so that you won’t miss any opportunity to connect with your customers or potential donors.

If you choose to use call ads and call extensions in Google Ads, then you must make sure there is always someone who will pick up when a call comes in. This is to make sure you don’t spend money on call ads that you never pick up.

If you’re thinking of boosting your ad game but aren’t sure how to use calls to business ads to promote your brand effectively, we’ve dedicated an entire article for that here.