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Social Media Marketing Advice Hub

Here you’ll find free articles on how to use social media marketing to engage with your audience, create conversations and generate supporters.

What is social media management? | An Introduction
Social media management covers the entire process of running a successful business account across various social media platforms.
Social Media
Facebook | How to get your audience’s attention
Getting your audience’s attention and maintaining it on a platform like Facebook is no easy feat. Here are some basic...
Social Media
Instagram | How to research your consumer for marketing success
With 1.39 billion monthly active users, Instagram is the fourth largest social channel. That’s a whole lot of potential for...
Social Media
Can Google Ads help my SEO ranking?
Google Ads cannot directly influence the position of your website on an organic search. However, Google Ads can indirectly help...
SEO Social Media Website Optimisation
How to use social media to boost your SEO performance
Social media isn’t a direct search ranking factor for search engines like Google. But people clicking on your website link,...
Keywords SEO Social Media Website Optimisation
Facebook | How to get your audience’s attention
Getting your audience’s attention and maintaining it on a platform like Facebook is no easy feat. Here are some basic...
Social Media
Instagram | How to research your consumer for marketing success
With 1.39 billion monthly active users, Instagram is the fourth largest social channel. That’s a whole lot of potential for...
Social Media
Twitter | How to research your consumer for marketing success
We recommend doing some through research about your consumers on Twitter before you start using the platform. So, how do...
Social Media
Facebook | How to research your consumer for marketing success
As a brand or professional, before you start posting on your Facebook page, you should ask yourself some important questions.
Social Media
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How to get Started with Twitter as a Business
Want to get your business/organisation onto Twitter? Twitter requires business owners and professionals to have a regular account first, before...
Social Media
How to get Started with Instagram as a Business
You’ll need to open an Instagram professional account. You can always use your personal profile, but that will prevent you...
Social Media
How to get Started with Facebook as a Business
To start marketing on Facebook, you’ll need to set up a couple of things first. It’s all pretty straightforward, but...
Social Media
Why your Small Business needs Social Media and the top choices for you
Why should my business take social media seriously? Social media is a vehicle for brand and product awareness that’s now...
Social Media
Social media retargeting campaign | What is it? And how does it work?
There are over 4.62 billion people on social media. Do you know what this means? It means, there’s a high...
Social Media
How to grow your online business traffic using social media
Social media isn’t just a channel to grow your business. It can also drive traffic to your website, selected landing...
Social Media
What is social media management? | An Introduction
Social media management covers the entire process of running a successful business account across various social media platforms.
Social Media
User-generated content | What is it, and why is it important?
User-generated content (UGC) create and publish online for their network of followers. These pieces of content are sometimes done without...
Social Media
How to use Social Media to grow Brand Awareness and Recognition
Social media is the most effective channel to grow your brand awareness and recognition. Below are some practical ways to...
Social Media
How to make consumers converse and engage with your brand
Growing a social business account that encourages healthy conversations between users. This, in turn, builds brand loyalty, recommendations, and higher...
Social Media
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