How to use Social Media to grow Brand Awareness and Recognition

Social media is the most effective channel to grow your brand awareness and recognition.

Yes, it gets a lot of stick, but over 4.6 billion people are on it. That’s more than half of the world’s population! These are people waiting to know your brand, patronise it, and recommend it to others. Below are some practical ways to drive your brand awareness on social media to the top.

1. Host Contests and Giveaways

Giveaways and contests always bring massive engagements on social media. Let’s face it, people love rewards and simple competitions. And stats show that 75% of consumers favour brands that offer them rewards.

You can use contests and giveaways to obtain favours from your followers. In exchange for a reward, you can ask them to do small tasks like resharing, retweeting, or following your pages. And you don’t have to set a massive prize for your contest or giveaway either. It could be a limited discount, a free eBook, a T-shirt, or anything to demonstrate your generosity and appreciation.

Here is an example from Legion Network.

2. Share Relatable Content

If you’re prone to falling victim to late-night snacking and you find a brand you follow on social media sharing a meme or video about just this habit, do you scroll past? Or do you pay attention and engage?

Probably the latter. The same thing happens to your audience when they see your relatable content. It gives them more reasons to engage and bond with you.

Memes, short videos and user-generated content are useful mediums to explore if you want to come across as more relatable to your followers and get them to engage.

3. Use Influencers

Influencers can increase your brand awareness by tapping into their audience base. These social media celebrities gain their followings from years of entertaining, educating, and assisting their audience. As such, their followers have come to know them as voices of authority in their relevant industries/fields.

Stats suggest that 90% of online consumers engage with influencers weekly across multiple social media channels. This indicates that teaming up with an influencer in your industry can grow sales, brand awareness, and recognition.

4. Give social share buttons a good thought.

You can also boost your brand awareness on social media through your website.

Ask yourself: ‘do many of my website visitors follow me/us on social media?’ If the answer is ‘no’, then you’re missing an opportunity. Getting them to follow you on social media means connecting with their social network of friends, loved ones, and random followers.

Consider placing social share buttons on your blog posts, news items, and other meaningful content. Then your visitors can easily share your content on social media if they found it helpful.

Found this article helpful? Why not share it on your social media? 😉