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SEO

What’s the link between organic search and SEO?
Appearing high on an organic search. It’s what we all want. And this is why people optimise (SEO) their pages,...
SEO Do’s and Don’ts to focus on
SEO is constantly changing. Every year, Google makes over 400-500 algorithm updates to improve search results. Below are some things...
Bad SEO practices you should watch out for
Since Google's Caffeine algorithm launch in 2010, many bad SEO practices like hidden links have come and gone. Yet, some...
SEO | Why you should update your content regularly
As a small business owner or startup, you might think that website content creation is a one-time exercise. Once you’ve...
SEO | The importance of dwell time and site engagement
If you’ve been learning about SEO and Google analytics, you would have come across the terms, ‘dwell time’ and ‘engagement’...
The optimum SEO page structure for your website
People visit your website with visual and informational expectations. If the information isn't structured in a friendly manner or your...

Learn how to build an effective fundraising strategy for your charity’s digital fundraising success.

The optimum site structure for SEO
When people and crawlers visit your website, they will likely land on different pages. A messy site structure will confuse...
Introduction to backlink and inner linking: why are they good for SEO?
Backlinks and internal links (inner links) are integral to your SEO success. Both improve your page’s traffic and ranking on...
What’s an indented sitelink and how can I benefit from it?
An indented sitelink or result displays a group of similar pages from the same domain on a SERP. These grouped...
Must have SEO tools for your business success in 2023
With all the responsibilities you and your team shoulder, it's unrealistic and impossible to try to track your site's SEO...
Who are your SEO competitors, and how do you analyse them?
Many businesses already growing in the digital space. These successful businesses outrank yours in search results and conversion. To meet...
Reasons your page could be deranked on search engines
Did you wake up to find your web page deranked or your website deindexed? These things happen for many reasons...
How to properly audit your website
You’ve probably heard about website auditing, but do you know what it means? Website auditing involves thoroughly analysing your website...
How to improve and maintain your SEO performance
One thing’s for sure about SEO - it’s a work in progress. As your business moves towards your goals, you...
Steps to building the perfect SEO strategy for your business
SEO is a big part of your online business. It’s also a lot of work and definitely not something you...
SEO
SEO 101 | What’s technical SEO, and where do I start?
Think of technical SEO, as improving your home before putting it up for sale. Without doing the initial work, no...