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UX

What’s the link between organic search and SEO?
Appearing high on an organic search. It’s what we all want. And this is why people optimise (SEO) their pages,...
SEO Do’s and Don’ts to focus on
SEO is constantly changing. Every year, Google makes over 400-500 algorithm updates to improve search results. Below are some things...
Bad SEO practices you should watch out for
Since Google's Caffeine algorithm launch in 2010, many bad SEO practices like hidden links have come and gone. Yet, some...
SEO | Why you should update your content regularly
As a small business owner or startup, you might think that website content creation is a one-time exercise. Once you’ve...
The optimum SEO page structure for your website
People visit your website with visual and informational expectations. If the information isn't structured in a friendly manner or your...
The optimum site structure for SEO
When people and crawlers visit your website, they will likely land on different pages. A messy site structure will confuse...

Learn how to build an effective fundraising strategy for your charity’s digital fundraising success.

SEO 101 | What’s On-page SEO, and how to set it up?
‘On-page SEO’ is the improvement you make to your web page to rank higher on the SERP and get more...
How to make your site mobile friendly
It’s vital that your website looks pleasant on your mobile. So, how do you ensure your website is optimised for...
How to properly optimise website images
Images give search engines contextual visuals to share with users during their searches, which in turn, boosts your brand visibility.
How to boost your web and email marketing with the inverted pyramid structure
The internet is full of writing. Your audience will not scroll. Most writing for the web and email marketing employs...
A Tick-list for Reader-friendly Copy that will Improve the Performance of your Landing Page
If you haven’t by the third line, they will click away. People today are inundated with information from too many...
Going digital? Here’s 6 things to think about
Making the commitment as an organisation that you need to go digital is the hard part. The rest is a...