UX

Appearing high on an organic search. It’s what we all want. And this is why people optimise (SEO) their pages,...

SEO is constantly changing. Every year, Google makes over 400-500 algorithm updates to improve search results. Below are some things...

Since Google's Caffeine algorithm launch in 2010, many bad SEO practices like hidden links have come and gone. Yet, some...

As a small business owner or startup, you might think that website content creation is a one-time exercise. Once you’ve...

People visit your website with visual and informational expectations. If the information isn't structured in a friendly manner or your...

When people and crawlers visit your website, they will likely land on different pages. A messy site structure will confuse...

‘On-page SEO’ is the improvement you make to your web page to rank higher on the SERP and get more...

It’s vital that your website looks pleasant on your mobile. So, how do you ensure your website is optimised for...

Images give search engines contextual visuals to share with users during their searches, which in turn, boosts your brand visibility.

The internet is full of writing. Your audience will not scroll. Most writing for the web and email marketing employs...

If you haven’t by the third line, they will click away. People today are inundated with information from too many...

Making the commitment as an organisation that you need to go digital is the hard part. The rest is a...