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People visit your website with visual and informational expectations. If the information isn’t structured in a friendly manner or your design is outdated, two-thirds of your visitors might leave for a competitor with a better experience.
So, what do you need to do to keep your audience pleased, informed, and motivated to take your desired action?
1. Get your design right
38% of online users will leave a website if they find it unattractive. This means they don’t get to know what you have for them, don’t convert, and end up increasing your site’s bounce rate.
So, you want to be creative and thoughtful about your website design theme. It should be attractive, simple, bold, and a part of your branding.
2. An SEO content structure
An SEO structure helps you format your content to be easily read and understood by visitors and crawlers. It makes seemingly boring and long content feel short and interesting.
So, how do you make it happen?
- Break your text into groups with subheadings.
- Keep your paragraphs and sentences short and precise.
- Avoid complex words.
- Use bullet points where necessary.
- Avoid unnecessary repetition.
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3. Content quality
The quality of your offer is another thing your consumers will immediately notice. If they feel like they’re not getting much value from you, they will simply leave your page for your competitor.
To avoid this from happening, you need to:
- Pack your content with enough value (helpful information, examples. Multimedia, statistics, etc.).
- Choose a writing voice that reflects your brand and that your audience will appreciate.
- Consider using more of the first and second-person narrative.
- Make active voice a default.
- Back every claim with evidence.
4. Keyword placement
Your page is trying to answer the query of an organic searcher. So, you should include this topic’s primary and secondary keywords in your content. While doing this, avoid placing keywords unnaturally. You should only insert a keyword in sentences where it adds value to the reader’s experience, e.g., “with summer on our heels, now might be a good time to lay your hand on one of the best summer shoes of 2022.”
Here the keyword string summer shoes of 2022 is naturally placed and adds value to the reader.
5. Clear call to action
Don’t confuse your visitors with multiple call-to-actions (CTAs). Let’s say you created a page for your new shoe line. You don’t want to include CTAs for your email list, social profile, other products, etc., on the same page. This will confuse the potential buyer, and they might not convert. That’s why it’s best to choose one desire you want your call to action to fulfil and make it clear and precise.
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Frequently asked questions
A messy site structure will confuse them and lead to higher bounce rates and indexing problems. So here is how you ensure your site has the best structure.
If your content and copy isn’t up to scratch, your visitors will click away and that will be a wasted effort. Here are 5 steps to ensure your site visitors don’t click away within the first three seconds of visiting your landing page.
Absolutely, we’ve listed 5 free online tools that you should explore for your content design needs. Check them out!
Site engagement is the actions visitors take while on your website. This analysis includes various performance indicators that allow you to determine if your page offers value to your visitors and which areas to improve. Here are some tips to help you with that.