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Content Creation

Finding the Perfect Length For A Charity Video
So you have your video strategy in place, but now you want to know what the optimal length for your...
Enhancing Your Charity’s Impact: A Practical Guide to Video Campaigns
In the ever-changing landscape of digital marketing, videos play a crucial role for charities to communicate their mission effectively. This...
Video Strategy Development
Developing a strategy for video is key for a successful marketing campaign. It helps you understand video techniques, your target...
Ramadan 2024: Must-have Campaign Assets
Assets are the building blocks of your campaign. They are the elements needed to create campaign landing pages, ads, emails...
How to Launch a Legacy Giving Campaign for Your Charity
Don’t overlook the benefits of Legacy Giving for your charity. It can be an effective way to maintain your ability...
SEO | The importance of dwell time and site engagement
If you’ve been learning about SEO and Google analytics, you would have come across the terms, ‘dwell time’ and ‘engagement’...

Learn how to build an effective fundraising strategy for your charity’s digital fundraising success.

The optimum SEO page structure for your website
People visit your website with visual and informational expectations. If the information isn't structured in a friendly manner or your...
The best strategies for website customer retention
It might interest you to know that 80% of a company's revenue comes from just 20% of its customers. These...
The optimum site structure for SEO
When people and crawlers visit your website, they will likely land on different pages. A messy site structure will confuse...
SEO 101 | What is Local SEO, and how to go about it?
So you’ve learned what Lead Generation is and you want in on the game, to promote your small business or...
SEO 101 | What’s On-page SEO, and how to set it up?
‘On-page SEO’ is the improvement you make to your web page to rank higher on the SERP and get more...
How to make your site mobile friendly
It’s vital that your website looks pleasant on your mobile. So, how do you ensure your website is optimised for...
How to properly optimise website images
Images give search engines contextual visuals to share with users during their searches, which in turn, boosts your brand visibility.
How can ‘direct response copy’ help convert my audience?
So, you’ve put in all the work, done the ads, and managed to get a steady stream of visitors to...
How to boost your web and email marketing with the inverted pyramid structure
The internet is full of writing. Your audience will not scroll. Most writing for the web and email marketing employs...
A Tick-list for Reader-friendly Copy that will Improve the Performance of your Landing Page
If you haven’t by the third line, they will click away. People today are inundated with information from too many...