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Google

How to Generate Sales Using Search Campaign Type
Google Search Network campaign is a text ad service that enables businesses of all sizes to gain visibility, engagement, and...
How to Generate Sales Using Display Campaigns
Google Display Campaign is an image and text advertising service that enables businesses of all sizes to engage with their...
How to Generate Sales Using Video Campaigns
Businesses and organisations of all sizes can generate sales from Google Video Ad Campaigns through YouTube and millions of websites...
How to Generate Sales Using Smart Campaigns
Smart Campaigns help small businesses with lots on their hands generate more sales with a few clicks. This advertising type...
How to Generate Sales Using Discovery Campaigns
Google Discovery Campaigns help businesses of all sizes visually connect with 86% of online consumers. These are users actively looking...
Who Should Use Google AdWords and How?
Google AdWords is Google’s ad service that enables you to put your products or services at the top and bottom...

Learn how to build an effective fundraising strategy for your charity’s digital fundraising success.

How to Use the Store Visit Conversions Subtype to Grow Your Small Business or Charity
SMART campaigns are a great tool to help small businesses and charities reach a wide target audience. With this campaign...
How to Use Display Campaigns to Achieve the Goal of Brand Awareness and Reach Within Google Ads
When it comes to optimizing your Google Ads campaigns to generate brand awareness and reach, there are a few different...
How to Use Call to Business under Smart Campaign to Generate Leads for Your Business or Charity
Google Ads smart campaign is a great tool to build your small business or charity. It's an automated tool programmed...
How to Generate Leads For Your Small Business or Charity Using Display Campaign Google Ads
Charity founders and small business owners want to reach more people in more places. Their aim is to generate leads...
Understanding Drive Conversions subtype
When you run a video ad campaign on Google ads, your ads are subject to campaign subtypes. These are simply...
How to use Google recommendations/overview tab
Google recommendation page shows an overview of your account and campaign performance history. This tab doesn’t only show you how...
How to use placement exclusions
Placement exclusion is a tool that enable you to specify pages, sites, apps, and videos you don’t want your ad...
How to use Ad preview and diagnostics
Ad preview and diagnostics show your ad as it appears on the campaign network you’ve chosen when you insert your...
How to use Keyword Planner
Google keyword planner helps you target your ideal consumers by providing broader search phrases surrounding your ad theme.
How to use geo-targeting
Geo-targeting allows you to show your ads to only people within a location you have chosen. It gives local businesses...