Understanding Drive Conversions subtype

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When you run a video ad campaign on Google ads, your ads are subject to campaign subtypes. These are simply video formats that are set to bring the most value to your businesses, dependent on your campaign goal.

Drive conversion subtype, also known as TrueView for action or video action campaigns, is a video ad format from Google that boosts people’s engagement with your ad.

It does this by including captivating headlines, call-to-action, and end screen to your ads. This way, consumers are further tempted to click your call to action to find out more.

How can I enable the drive conversion subtype?

You cannot enable or disable this conversion subtype directly. Your campaign goal is what defines the subtype that best suits your ad.


For Example

If you choose a website traffic or sales goal, Google will automatically set your subtype to be Drive conversion. But if you go for product and brand consideration, you can choose from skippable to non-skippable ad format.

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    Frequently asked questions

    • To boost leads in your video campaigns, you can utilise Google’s Drive Conversions Subtype to help you optimize your bids and create engaging content. Click here to learn more.

    • You would need to prioritize engaging video content to capture viewers attention. We’ve included a detailed guide to help you out here.

    • Google’s Product and Brand Consideration ad goal uses engaging videos on platforms like YouTube to promote your business or product, connecting with your audience. Click here to learn more.

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