How to Generate Sales Using Search Campaign Type

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Discover the power of Google’s Search Network campaign for boosting visibility and driving conversions across various platforms. In this guide, we’ll explore how to leverage this campaign type to generate sales, where advertisers can experience click-through rates of up to 91% and enjoy returns of up to $8 for every $1 invested, provided they navigate the campaign effectively.



How can my business generate sales from the Google search campaign?

To drive sales to your business through the search network, you need to pay good attention to your ad copy and keyword theme. These two can put all your efforts and money to waste when done incorrectly.

That said, you also need to select the right bidding strategy to ensure you get the most returns from your investment.

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What is a bidding strategy?

Google auctions its ad slots on the Search Network to advertisers. When you set up your ad, your keywords, budget, and bidding strategy determine your ad ranking on various terms, how, and where you are ranked.

In other words, bid strategy is a metric that allows Google to determine:

  • Where your ad appears on the search engine result page (from top to bottom),
  • The area of performance Google ad focuses on to drive maximum returns on your investment (ROI),
  • And when to charge you.

In the Google Search Network, there are 7 bid strategies you can choose from for sales generation. Read more about them in detail here.

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    Frequently asked questions

    • Target Impression Share is a smart bidding strategy that boosts ad views for brand awareness. Learn how to implement it here.

    • Target ROAS improves your ad to achieve the desired profit from your investment. It is usually calculated as a percentage, but it requires conversion tracking, historical data, and realistic expectations. You can click here to learn more.

    • Manual cost per click (CPC) is a fully manual ad campaign strategy, where you have complete control over your ad performance. This also means that you have to pay close attention to your chosen keywords. Click here to learn more.

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