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Target impression share is a smart bidding strategy that drives massive impressions (views) to your ads. This bidding strategy distributes your ads to the absolute top, top, and anywhere around the search engine result page (SERP), depending on your choice and budget.
Target impression works in percentage. That means if you choose 70% as your target impression for your preferred ad location (absolute top, top, anywhere else), Google will optimize your ad to show at that slot 70% of the time people search your keywords.
You can also set a max CPC limit to limit Google from using up your budget on high-priced keywords. This bidding strategy is best suited for lead generation and brand awareness, not direct sales. If you are looking for direct sales conversion, you should consider maximise conversion, CPA, ROAS, Manual CPC, etc.
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Frequently asked questions
Target Impression Share optimizes your ad to appear a specified percentage of the time people search your keywords, generating leads and enhancing visibility. Click here to learn more.
ROAS (Return on Ad Spend) allows you to set a desired conversion value, and by employing the Target ROAS strategy in lead campaigns, you can optimize outcomes. Click here to learn more.
‘Maximize Conversion’ automatically adjusts bids based on lead performance, ensuring optimal results for your budget. To utilise ‘Maximize Conversion Value’ in your search campaigns for increased sales returns, click here for step-by-step instructions.