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Website Optimisation

What is a Funnel Page and how can I create one?
If your organisation is wading into the world of digital fundraising, you’ll want your website to be up to scratch.
How can I leverage Qurbani to expand my charity’s digital reach?
After Ramadan, Dhul-Hijjah is the second biggest annual campaign for Muslim organisations. While many charities offer Qurbani services, even those...
How to Create the Perfect Qurbani Landing Page
Use our guide to create an effective Qurbani landing page. Without the right landing page, all the effort you put...
How to create the perfect Ramadan landing page
Use our guide to create an effective Ramadan landing page. Without the right landing page, all the effort you put...
Here’s our Ramadan 2024 Fundraising Special Offer
If you're planning to fundraise in Ramadan 2024, you need to start right now. Get 50% off our Growth Plan...
First Steps to Fundraising for Your Charity
Making sure your charity has the funds to continue is a big responsibility and can feel a little daunting, especially if...

Learn how to build an effective fundraising strategy for your charity’s digital fundraising success.

What’s the link between organic search and SEO?
Appearing high on an organic search. It’s what we all want. And this is why people optimise (SEO) their pages,...
SEO Do’s and Don’ts to focus on
SEO is constantly changing. Every year, Google makes over 400-500 algorithm updates to improve search results. Below are some things...
Bad SEO practices you should watch out for
Since Google's Caffeine algorithm launch in 2010, many bad SEO practices like hidden links have come and gone. Yet, some...
SEO | Why you should update your content regularly
As a small business owner or startup, you might think that website content creation is a one-time exercise. Once you’ve...
SEO | The importance of dwell time and site engagement
If you’ve been learning about SEO and Google analytics, you would have come across the terms, ‘dwell time’ and ‘engagement’...
The optimum SEO page structure for your website
People visit your website with visual and informational expectations. If the information isn't structured in a friendly manner or your...
The best strategies for website customer retention
It might interest you to know that 80% of a company's revenue comes from just 20% of its customers. These...
The optimum site structure for SEO
When people and crawlers visit your website, they will likely land on different pages. A messy site structure will confuse...
Introduction to backlink and inner linking: why are they good for SEO?
Backlinks and internal links (inner links) are integral to your SEO success. Both improve your page’s traffic and ranking on...
What’s an indented sitelink and how can I benefit from it?
An indented sitelink or result displays a group of similar pages from the same domain on a SERP. These grouped...