How to create the perfect Ramadan landing page

Ramadan is a critical time for Muslim charities. But without the right Ramadan landing page, all the effort you put into generating visitors will be wasted. So, it’s essential that you invest time and effort into getting this right.

Below, we’ve outlined everything you need to take into account before creating your Ramadan landing page, as well as effective ideas to help you nail this.

Get a standalone landing page

You must have a standalone Ramadan page if you are planning on running a Ramadan campaign. This should have a layout similar to your home page and should act like a microsite during the Ramadan period.

You’ll want to include all the appeals and projects you’re planning to focus on during Ramadan. Popular and best-performing charity projects for this period are usually:

• Food Packs
• Iftar Meals
• Water Aid
• And Zakat/Sadaqah-related projects

That said, do focus on the projects that perform best for your charity. i.e., the ones your donors are already familiar with and like to support most. Suddenly pulling a brand-new project out of the proverbial hat, for Ramadan, is counterproductive and likely to derail people.

Build to convert

Your Ramadan landing pages have one purpose and one purpose only: to convert visitors who ‘land’ on them. Remember, in Ramadan, people have less time than usual to browse a website. They will want to get from A to B quickly so that they can give their Sadaqah/Zakat, and log off.

So, a visitor who arrives at your Ramadan landing page needs a clear idea of where they are and what you are asking them to do. Here are some vital points that can ensure a smooth user journey.

• Use a simple and easy-to-remember URL (e.g. /ramadan or /ramadan-2024).
• Use Ramadan-themed banners/images across all your Ramadan pages.
• Include clear price handles throughout the page for suggested donation amounts.
• Add links within the body of the text directing visitors to your donation page.
• Have a Zakat button.
• You may also want to include links directing to other areas of the website for information related to Ramadan.
• Within the copy, use highly searched Ramadan keywords to improve rankings and Google quality scores.
• Ensure your Ramadan page is easily accessible from your main menu.
• Include banners and links on the home page directing to the Ramadan page.

If you are planning on having secondary pages like Zakat, Zakat Calculator, Ramadan blogs etc., ensure these also include:
• Up-to-date Ramadan 2024 information
• Call-to-actions
• Ramadan-themed header and images

Have strong headlines and sub-headings

Your headline is the first thing your visitors will see when they land on your Ramadan page. So, you want it to do two things:

• Grab attention and generate interest.
• Make the purpose of the page clear at first glance.

This rule applies to your subheadings too: they should stand out and grab attention, and as people skim through the page, they should understand what the purpose of each section is based on your subheadings.

Create clear & concise copy

Don’t overcomplicate things by using too much text on your pages. Remove any repetition or unnecessary copy, and just focus on key messages. i.e., Giving people a reason to donate by telling them how their donations can help.

Keep your audience in mind at all times. They don’t have time to read through lots of text. So, keep your body text simple, avoid using too much jargon, and keep the language human.

Get videos & images

A picture really does speak a thousand words. And videos say even more. Powerful videos and images can keep people hooked and engaged. No one wants to read long paragraphs of text, but people always respond positively to the right visuals.

Showcase testimonials and case studies

Case studies and testimonials from beneficiaries evoke emotion and build a connection with your audience. They are very effective at engaging and motivating people to donate. They also inspire trust and demonstrate transparency by showcasing real stories of how donations can help.

Have clear calls to action

Your Call-to-Action buttons are key. Think of them as the doorhandle to your donation page. So, they should be appealing, and interactive and they should invite people to take action.

We recommend including a variation of call to action throughout the page such as buttons for suggested donation amounts as well as generic ‘donate’ buttons.

Do use contrasting colours to make your buttons stand out. And insert hyperlinks to other areas of the website to keep visitors on the site longer as they browse more content.

To conclude

We hope this helps give you some idea of what an effective Ramadan Landing page should look like. To find out more about how you can prepare for your Ramadan marketing, you can read our Ramadan Campaign Planning Preparation Guide.