Instagram | How to research your consumer for marketing success

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With 1.39 billion monthly active users, Instagram is the fourth largest social channel. That’s a whole lot of potential for expanding your audience base. But it also means that your posts can attract the wrong audience and reaction, which won’t be good for your business. To avoid this happening, you need to have a mental picture of what your ideal audience looks like, what interests them, and what they dislike.

Here are some helpful tips to help you figure that out.

First, build your ideal customer persona

Knowing who should be viewing your post the most allows you to create posts that will interest them and keep them loyal to your page and products.

So, sit down and ask yourself the following questions.

i. Who has more to benefit from what I’m selling?

ii. What’s their age group, gender, and location?


iv. What’s their salary range and lifestyle?

Second, get some engagements

If you already have this data let’s get started with attracting your ideal audience. First, you need to research the hashtags that your ideal consumers are using to discover things related to your business.

For example, if you run a business related to pet-care, you might search and find trending hashtags that are relevant to your post/business, like: #dogs #dogsofinstagram, #dogsgram.

Now create your first few posts with the hashtags and study the engagement using Instagram Insights.

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Third, learn all you can about them

From the pool of commenters, likers, and followers of your page, list out those that fit your business persona and try to learn all you can about their interests, lifestyle, and daily challenges.

You can do this by exploring their bio, content, and other brands they follow. Or you can even directly ask about their preferences on your timeline, story feed, and Instagram polls.

Fourth, create tailored contents

Use the information you gather from your research to inform the content you create and the hashtags you use.

For example, let’s suppose you run a backpack business. And your research reveals that a greater percentage of your ideal audience follow nature photography accounts on Instagram. You should add nature to your posts to spark more interest and engagement.

And there you go. We hope these tips have been useful in giving you some idea about how you can attract your ideal audience on Instagram.

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    Frequently asked questions

    • To run your business on Instagram, you’ll need to open an Instagram professional account. Here are some quick steps to get you started.

    • Keeping your audience entertained, inspired, and updated is the best way to ensure your brand is always on the minds of your followers. But how do you accomplish this? Read on to find out.

    • With 1 in 3 online users using social media to discover new products or learn about existing ones, social media is a vehicle for brand and product awareness that’s now more of a necessity than a choice. Read more here.

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