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It’s highly unlikely that you wouldn’t know what social media is. But just in case you’ve been meditating in seclusion up in the Himalayan mountains for the past two decades (which sounds blissful, frankly) here’s a dummies (no offence) explanation: Social Media are internet platforms and applications people use to interact with others, get assistance, follow opinions on matters of interest, or just be entertained. YouTube, TikTok, Instagram and WhatsApp are some examples of popular social media platforms.
Why should my business take social media seriously?
1. Be known
Ever since the pandemic, social media users have increased. In 2020, the numbers rose to 3.6 billion and then to 4.48 billion in 2021. That’s more than half of the world’s population chatting, watching, and listening to new things every day.
Today, most people prefer researching products and purchasing online. As an Instagram survey revealed, 87% of its consumers take positive action after seeing product information.
With 1 in 3 online users using social media to discover new products or learn about existing ones, social media is a vehicle for brand and product awareness that’s now more of a necessity than a choice.
2. Be remembered
People get a lot of interference every day, across multiple channels and mediums of communication. These range from ads to posts/videos about trending topics and messages from loved ones. The onslaught of information makes them easily forget things that left no significant impact on them. This is why many people only take serious notice of a brand after 5 to 7 engagements (impressions).
Staying off social media, then, isn’t a smart choice. Not if you want to keep your brand at the forefront of your ideal consumer’s vision. What’s more, it gives other brands the chance to fight for their attention with better marketing strategies.
3. Be relatable
Social media allows you to show how alike you are as a brand with your consumers. It’s an opportunity for you to demonstrate your values and your purpose of existence.
These significant aspects of your brand connect with your audience’s emotions and encourage 94% of them to recommend you on their social networks.
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What are the top three Social Media channels?
There are many social media platforms to choose from, but not all are suitable for all brands. Also, if you’re a small business starting out in the digital space, you’re likely to want to choose a minimum number of channels to work with initially to get the best results.
Below are our top three choices for you:
1. Facebook — With over 2.89 billion active users monthly, Facebook is a versatile platform for any small business to find its place in the digital world. It’s great for local marketing, advertising, community building, relationship building, and lots more.
2. Instagram — There are 1.3 billion active users on Instagram. It’s the biggest platform consumers visit to follow brands and often even make purchases. Instagram is great for your organic engagements, influencer marketing, and e-commerce.
3. Twitter – Twitter is the second-largest platform people go to follow brands for brand reach. As such, it’s great for your customer service, image engagement, mail advertisements, and generally connecting with wealthy and educated customers.
We hope you found this blog helpful. Check out our other posts on how you can set up a page for your business on various social media platforms like Facebook and Instagram.
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Frequently asked questions
Social media management covers the entire process of running a successful business account across various social media platforms. Here are some tips to help you get started.
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