Back

Facebook | How to research your consumer for marketing success

If you’re still unsure about where to start, we can help.

With our free tips and guidance, you can build a better digital marketing setup. But if you don’t have the time or resources to manage it all on your own, we can support you. Get in touch to find out how.

Contact us

As a brand or professional, before you start posting on your Facebook page, you should ask yourself some important questions:

Who is my market audience?

How well do I know them?

Answering these questions before creating your first post or ad on the platform, can save you time and other losses.

First, build a customer profile

A customer profile lets you know the basic things to look for in any potential consumer. It allows you to properly target visitors who are most likely to buy into your brand and become customers/supporters/followers (what we call ‘convert’) on the platform.

To build the right customer profile, ask yourself the following questions:

i. Who are you selling to? (Moms, single parents, teens, dads, college students, etc.)

ii. What’s their age, gender, and location?

iii. What’s their income level?

Second, make use of Facebook audience insights

You’ll find this tool in the Facebook Ad Manager account.

It allows you to learn more about your ideal consumers by taking several data points from self-reported information and those accumulated from third-party partners. With this, you can expand your audience pool, learn what kind of content they respond to most, target them with your posts/ads, and more.

 Support Services

Explore our services to see how we can support you.

We work with clients of all sizes, ambitions, and expectations, and with budgets that start from as little as £150pm to over £1.5m each year. Explore our simple-to-understand packages that take the pressure off, so that you can focus on what you do best.

Explore Services

Third, research your fan base

Suppose you already have some followers. In that case, you can gain deeper insight into your consumers’ minds by visiting their profiles to get to know them better. This helps you answer the following questions:

 

i. What interests them?

ii. What has them worried?

iii. What do they desire most ardently?

iv. And how can you help/offer them what they want?

This information about your consumers’ greatest motivations should influence your posts and ads.

Fourth, raise engaging questions

With time, your followers will grow. But for this to happen you’ll need towork at increasing your number of engagements, loyalty, and conversion. And to do this it’s necessary to periodically ask your consumers how they feel about your brand and services, or even start a conversation about random or related events. You can use the methods below:

 

i. Polls

ii. Survey ads and posts

And remember, regularly checking in with your consumers to understand them, is a must! This will help you adjust your brand (and social media activity) to fit their needs, and is a great way to improve brand perception, loyalty, and awareness.

Get a free website health-check.

Find out if your website is depriving you of visitors. Request our free website health-check to identify common issues with speed, user experience, and performance. We’ll deliver this in a clear report along with some basic recommendations and quick fixes.

Learn more about health-checks

    By clicking ‘Submit’ you agree to our terms and conditions and privacy policy. Click here to find out more about we handle your data.

    Frequently asked questions

    • To start marketing on Facebook, you’ll need to set up a couple of things first. It’s all pretty straightforward, but we’ve put together a step-by-step guide here to help you find your way.

    • Getting your audience’s attention and maintaining it on a platform like Facebook is no easy feat. It takes planning and proper execution. Here are some basic things you can do to help you stand out.

    • With 1 in 3 online users using social media to discover new products or learn about existing ones, social media is a vehicle for brand and product awareness that’s now more of a necessity than a choice. Read more here.

    Related Content

    Loading...

    Start a Conversation

    Request a call-back to see how we can support your digital growth.

    Get a Call-back