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The simple answer is ‘NO’. Google Ads cannot directly influence the position of your website on an organic search. If it did, it would become a pay-to-win engine. Internet users would immediately lose trust in Google and, more importantly, the company would have to face severe consequences for breaking the EU competition laws and the US antitrust laws.
It may be forced to close down and Google, as a search engine, would simply not exist.
But it’s still effective
Though both services (SEO and Google Ads) are separate and do not overlap, Google Ads can indirectly help your business grow in search ranking. Read on to find out how.
1. Google Ads help raise awareness
When people search for keywords that your ad targets, many of your target consumers will see it at the top or bottom of their search result page.
Although some might not click on it, they will likely notice:
- Your brand name.
- Website address.
- Ad title.
- And description.
This will turn them from cold traffic (people who don’t know your business) to warm traffic (people who vaguely know your business). So the next time their search results rank your page among the organic results, they’ll remember your brand from the Ad they’d seen before.
2. Google Ads help instil trust
People who click on your ad, and then have a good experience on your website, could then become hot traffic – meaning people would actively engage with your brand.
This means:
- They will often prefer your organically ranked posts to your competitors’ posts.
- They will spend more time on your page.
- They will share your content.
- And, they may convert!
Raising awareness and building trust are two key elements to boosting your position on an organic search over time. So, if you’ve never considered investing in Google Ads, now may be the right time to do so.
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Frequently asked questions
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Google Ads does more than just help you get paid traffic for your ad campaigns online. It can actually boost your performance across multiple aspects of your digital activity. Here’s how.
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Brand awareness is crucial for your business because people who know and recognise your business are much more likely to engage with it. With Google Ads, you can set up your advertising campaign to achieve a specific goal. Here’s how.
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With all the responsibilities you and your team shoulder, it’s unrealistic and impossible to try to track your site’s SEO performance manually. Here are some of the bests on the market to meet your needs.
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