SEO 101 | What are the types of SEO?

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You think you know what SEO is? Think again.

Yes, we all understand how it works in principle: SEO involves optimising your website/web page elements so that they can appear more and rank higher on the internet. Justifiably then, you probably believe (as do most people) that tweaking your website a bit is all there is to SEO. This couldn’t be further from the truth.

When it comes to SEO, there’s also the local and offline side of things. In this article, we’ll look more closely at the types of SEO and how they impact your online business goals.

1. On-page SEO

On-page SEO or on-site SEO covers the changes you make to your website’s pages. There are two sides to this:

Content optimisation: Here, you adjust your content structure, keyword placement, linking, call to action, and more to make the page user-friendly for visitors.

Metadata optimisation: this covers the page’s technical side, where you tweak the meta description, HTML title, and page link address.

Having a page well optimised draws only the right visitors to your page. And once they find you, they’ll spend more time on your page because they’re already where they want to be. This tells search engines that your website satisfies searchers’ interests. Which, in turn, raises your website’s ranking on its SERP (search engine result page).

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2. Off-page SEO

This SEO type focuses on all the activities you do outside your website to get more page visitors. It could be any productive thing like:


  • Offline outreach.


  • Online and offline contests.


  • Online forum engagements.


  • Guest posting.


  • Link building.


  • Social networking and more.


The goal here is to ensure that only people genuinely interested in your product and services get to visit. Search engines like Google have several pages and user behavioural signals to judge a page’s authority and ability to satisfy a user’s query.

When done right, off-page SEO can play a crucial role for small businesses to quickly climb the list of recommended solutions for a search.

3. Local SEO

Local SEO is focused on showcasing your business to local searchers. When people search for location-specific terms like “bags Bedminster Bristol,” search engines recommend a list of companies nearest to them offering what they’re after.

The same thing happens when users search for a product or service with their device location turned on.

Only brands with a local SEO setup will appear when these local searches are done. This is important because these people are usually actively searching for a business to fix their problems. Not taking your local SEO seriously will mean you lose out to your competition.

4. Technical SEO

Here the focus is on the technical aspect of your website, these include its:


  • Hypertext.


  • Structure.


  • Page templates and modules.


  • Crawlability.


  • Navigation.


  • Indexing.


  • URL structure.


  • User experience.


  • Mobile-friendliness.


  • Loading speed.


You need to periodically run website checks (audits) to adjust areas that no longer meet your SEO goals. This is because search engines often adjust their algorithms to serve their users better. These changes require website owners to update their website and content strategies to meet the new changes. Not doing so will lead to a slow or drastic decline in your organic traffic (natural/unpaid visits).

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    Frequently asked questions

    • They both help to drive more visitors and engagement to your website. We’ve compiled two blogs explaining on-page SEO and off-page SEO and how they can help you.

    • As a business, you want potential customers who are close to your premises to easily find you. Here are some easy steps to help you get this right.

    • Technical SEO is like improving your home before putting it up for sale. Without doing the initial work, no one will show interest or consider buying your house. You can read more about it in detail, here.

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