What should you focus on after key giving periods?

If you’re still unsure about where to start, we can help.

With our free tips and guidance, you can build a better digital marketing setup. But if you don’t have the time or resources to manage it all on your own, we can support you. Get in touch to find out how.

Contact us

The key question we always get asked by charities is what should they focus on after key giving periods have ended.

We’ve kept it simple and listed below the 3 things you should focus your energy and post-campaign comms on after a key giving period:

1. Donor Feedback

This is a great opportunity to share with your donors the impact of their donations. It is a way for you to show appreciation and make your donors feel valued.

2. Wider Content Engagement

Interesting blogs & articles will help keep your audiences engaged and keep the traffic flowing to your website. As it doesn’t make sense to appeal for donations straight after Ramadan, the wider content will help build a donor pipeline for your next big campaign.

 Support Services

Explore our services to see how we can support you.

We work with clients of all sizes, ambitions, and expectations, and with budgets that start from as little as £150pm to over £1.5m each year. Explore our simple-to-understand packages that take the pressure off, so that you can focus on what you do best.

Explore Services

3. Performance Review & Analysis

You already have an idea on how well your last campaign performed but you should spend this time to analyse your website statistics, campaign results and donor data to identify trends and plan how you can improve to ultimately achieve better results.

I hope you found this useful. If you need any advice or support on how to improve your ability to raise funds online, then please don’t hesitate to get in touch.

Get a free website health-check.

Find out if your website is depriving you of visitors. Request our free website health-check to identify common issues with speed, user experience, and performance. We’ll deliver this in a clear report along with some basic recommendations and quick fixes.

Learn more about health-checks

    By clicking ‘Submit’ you agree to our terms and conditions and privacy policy. Click here to find out more about we handle your data.

    Frequently asked questions

    • Making the commitment as an organisation that you need to go digital is the hard part. Here, you’ll find some simple steps to building a digital infrastructure that will make you ready to start your online fundraising.

    • Embracing digital fundraising is essential for your charity’s growth and success. Online giving is on the rise, and the COVID-19 pandemic has accelerated the need for a digital strategy. Find out more here.

    • Optimizing your charity’s donation page is crucial for a successful fundraising strategy. Here are five steps to consider.

    Related Content


    Start a Conversation

    Request a call-back to see how we can support your digital growth.

    Get a call-back