What should you focus on after key giving periods?

Content Creation Fundraising Website Optimisation

If you’re still unsure about where to start, we can help.

With our free tips and guidance, you can build a better digital marketing setup. But if you don’t have the time or resources to manage it all on your own, we can support you. Get in touch to find out how.

The key question we always get asked by charities is what should they focus on after key giving periods have ended.

We’ve kept it simple and listed below the 3 things you should focus your energy and post-campaign comms on after a key giving period:

1. Donor Feedback

This is a great opportunity to share with your donors the impact of their donations. It is a way for you to show appreciation and make your donors feel valued.

2. Wider Content Engagement

Interesting blogs & articles will help keep your audiences engaged and keep the traffic flowing to your website. As it doesn’t make sense to appeal for donations straight after Ramadan, the wider content will help build a donor pipeline for your next big campaign.

Support Services

Explore our services to see how we can support you.

We work with clients of all sizes, ambitions, and expectations, and with budgets that start from as little as £150pm to over £1.5m each year. Explore our simple-to-understand packages that take the pressure off, so that you can focus on what you do best.

Explore Services

3. Performance Review & Analysis

You already have an idea on how well your last campaign performed but you should spend this time to analyse your website statistics, campaign results and donor data to identify trends and plan how you can improve to ultimately achieve better results.

I hope you found this useful. If you need any advice or support on how to improve your ability to raise funds online, then please don’t hesitate to get in touch.

Get a free website health-check.

Find out if your website is depriving you of visitors. Request our free website health-check to identify common issues with speed, user experience, and performance. We’ll deliver this in a clear report along with some basic recommendations and quick fixes.

Learn more about health-checks

Frequently asked questions

Making the commitment as an organisation that you need to go digital is the hard part. Here, you’ll find some simple steps to building a digital infrastructure that will make you ready to start your online fundraising.
Embracing digital fundraising is essential for your charity’s growth and success. Online giving is on the rise, and the COVID-19 pandemic has accelerated the need for a digital strategy. Find out more here.
Optimizing your charity’s donation page is crucial for a successful fundraising strategy. Here are five steps to consider.

Going digital? Here's 6 things to think about

Related Content

How can I leverage Qurbani to expand my charity’s digital reach?

After Ramadan, Dhul-Hijjah is the second biggest annual campaign for Muslim organisations. While many charities offer Qurbani services, even those that don’t should take advantage of this time to broaden their digital reach.

Fundraising Qurbani Website Optimisation

Qurbani 2024: Must-have Campaign Assets

Assets are the building blocks of your campaign. They are the elements needed to create campaign landing pages, ads, emails and much more. They include videos, images, HTML emails, social posts, case studies, blogs and print material.

Content Creation Fundraising Qurbani

How to Create the Perfect Qurbani Landing Page

Use our guide to create an effective Qurbani landing page. Without the right landing page, all the effort you put into generating visitors over Qurbani will be wasted.

Fundraising Qurbani Website Optimisation

How to Create Qurbani Emails for Your Campaign

Here, we’ve put together a list of dos and don’ts to help you prepare an effective email marketing campaign for Qurbani 2024. If you’re planning to run a Qurbani campaign in 2024, email marketing needs to be an integral part of it.

Fundraising Qurbani

Finding the Perfect Length For A Charity Video

So you have your video strategy in place, but now you want to know what the optimal length for your videos should be? Well the short answer is '2 minutes or less! But less than 90 seconds is even better.'

Content Creation Fundraising Social Media Video Ads YouTube

Enhancing Your Charity’s Impact: A Practical Guide to Video Campaigns

In the ever-changing landscape of digital marketing, videos play a crucial role for charities to communicate their mission effectively. This article provides key tips for making impactful videos on YouTube, to help improve your campaigns and boost engagement.

Content Creation Fundraising Video Ads YouTube

How to Develop a Video Strategy

Developing a strategy for video is key for a successful marketing campaign. It helps you understand video techniques, your target audience, brand objectives, and digital platforms for content sharing.

Content Creation Fundraising Social Media Video Ads YouTube

How to Create Ramadan Emails for Your Campaign

Here, we’ve put together a list of dos and don’ts to help you prepare an effective email marketing campaign for Ramadan 2024. If you’re planning to run a Ramadan campaign in 2024, email marketing needs to be an integral part of it.

Fundraising Ramadan

Ramadan 2024: Must-have Campaign Assets

Assets are the building blocks of your campaign. They are the elements needed to create campaign landing pages, ads, emails and much more. They include videos, images, HTML emails, social posts, case studies, blogs and print material.

Content Creation Fundraising Ramadan

How to Launch a Legacy Giving Campaign for Your Charity

Don’t overlook the benefits of Legacy Giving for your charity. It can be an effective way to maintain your ability to continue your work in the long term and a good way to engage with your supporters.

Content Creation Fundraising

How to create the perfect Ramadan landing page

Use our guide to create an effective Ramadan landing page. Without the right landing page, all the effort you put into generating visitors over Ramadan will be wasted.

Fundraising Ramadan Website Optimisation

Your Ramadan Campaign Planning Guide

Competition is high for Muslim Charities fundraising in Ramadan. Here are some key steps you can take to build an impactful Ramadan campaign, to get you ahead of the game.

Fundraising Ramadan

Here’s our Ramadan 2024 Fundraising Special Offer

If you're planning to fundraise in Ramadan 2024, you need to start right now. Get 50% off our Growth Plan for three months if you sign up before the end of December 2023.

AI Fundraising Website Optimisation

First Steps to Fundraising for Your Charity

Making sure your charity has the funds to continue is a big responsibility and can feel a little daunting, especially if – as is usually the case – you’re facing deadlines. Don’t worry. You are not alone.

Fundraising Website Optimisation

Developing a basic Volunteers Programme

Here are five vital steps you can take to ensure you’re making the best use of your volunteer network. A strong network of volunteers can make your charity come alive.

Fundraising Social Media

Reasons your page could be deranked on search engines

Did you wake up to find your web page deranked or your website deindexed? These things happen for many reasons ranging from human to algorithm-triggered issues.

Google Google Analytics Keywords SEO Website Optimisation

Start a Conversation

Request a call-back to see how we can support your digital growth.

Get a call-back