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Making the decision to go digital – here’s all you need to know

If you’re still unsure about where to start, we can help.

With our free tips and guidance, you can build a better digital marketing setup. But if you don’t have the time or resources to manage it all on your own, we can support you. Get in touch to find out how.

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Statistics show that online giving is growing each year, and since the start of the pandemic back in 2020, this has only fast-tracked charities’ need for a digital strategy.

Simply, your key driver for growth is digital. If your strategy isn’t built around growing online, then you’re going to struggle. Here’s why:

Advantages of Digital Fundraising

 

    • Save Time and Money.

Digital fundraising allows you to streamline your processes and plan your resources which ultimately will reduce overhead costs for your charity and save you time so that you can focus on delivering your projects.

 

    • Measurable Results & Sustainable Growth.

Digital fundraising lets you see which fundraising campaigns work and which don’t. By analysing the results, you get to develop a basic picture and can use the results to adapt your campaigns to progress your charity’s digital fundraising journey.

 

    • Data and Insight.

Immediate access to data is a great armoury for your digital strategy. Knowing which metrics to look out for will allow you to continuously optimise your digital campaigns for best results.

 

    • Expand your Reach.

Shifting to digital fundraising allows people from anywhere in the world the opportunity to join your causes. By introducing new audiences, you can expand your donor base without being confined to your networks and local community.

 

    • Engage Audiences.

With digital, the opportunity to engage audiences is huge. Through frequent and personalised communications, you can nurture your audience which will help convert them overtime.

 

    • Long-term Stability.

If executed properly, digital fundraising gives you long-term stability which lends itself to continuous growth.

 

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We work with clients of all sizes, ambitions, and expectations, and with budgets that start from as little as £150pm to over £1.5m each year. Explore our simple-to-understand packages that take the pressure off, so that you can focus on what you do best.

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These are just some of the benefits of going digital and you are unlikely to get any of the above if you continue putting this off. In the current climate, charities need to go digital to survive let alone grow.

We’ve been helping small charities shift to digital fundraising for over 10 years. For more advice on how we can help you, please get in touch.

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    Frequently asked questions

    • Making the commitment as an organisation that you need to go digital is the hard part. Here, you’ll find some simple steps to building a digital infrastructure that will make you ready to start your online fundraising.

    • Making improvements in this area improves your organic (SEO) ranking. Here are 6 simple ways to keep visitors on your site for longer.

    • With 1 in 3 online users using social media to discover new products or learn about existing ones, social media is a vehicle for brand and product awareness that’s now more of a necessity than a choice. Read more here.

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