Twitter | How to get your audience’s attention

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Twitter is the platform where your consumers join the latest conversations in their favourite industries and about their favourite topics. Needless to say then, running out of ideas on what to tweet/post will affect your growth, engagement, and market influence.

We’ve put together a short list of ways you can avoid that happening.

Share informative links

Do you have a campaign, an article, or brand news that might benefit your audience? Create a tweet about it and include a link to the full content on your website. This doesn’t only keep your brand fresh in your audience’s mind. It also improves your brand authority and website traffic.

Below is an excellent example from The New Yorker.

2. Lead a discussion

Twitter users love to share their opinion and experience about any topic of interest. If you have themes that might interest them, don’t be afraid to ask. Below is a perfect example from Goodreads.

Another way to get your audience talking is polls. Polls are ideal if the questions you’re asking have limited answers. Samsung Mobile has an excellent example in their recent update below.

3. Use visuals

Posts with stunning visuals and engaging content get the highest engagement in the form of likes, retweets, shares, and comments. This is because people crave visual experiences more than they do reading text.

Stats show that tweets with images receive 313% more engagement to text. While tweets with GIFs get three times more retweets to photos; and tweets with videos six times more retweets to photos.

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4. Create meaningful threads

Threads are a series of tweets that tell a story or event. They have a connected theme and are part of the thread chain.

Below is an example of a thread chain from MotoGP

Twitter is like a bar where everyone comes to hang out and hear the latest gossip. And threads are a good way to satisfy that desire in your audience.

It allows you to keep your audience entertained, stir their emotions, and increase your following and brand awareness. There are lots of thread ideas you can explore. Here are a few we’ve listed to inspire you:

 

  • Picture thread of an event.

 

  • Picture thread of your employees.

 

  • A back story about your company.

 

  • Interesting facts about your industry.

 

  • A case study thread of your customers.

 

  • Educational threads like how-to guides.

 

  • Interesting facts about past events related to your industry or business.

 

Did you find these tips helpful? Once you get into the swing of it, you’ll have lots more ideas about things you can share and tweet to get your audience engaging every time. Good luck!

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    Frequently asked questions

    • Twitter requires business owners and professionals to have a regular account first, before this can be turned into a Business/Professional account. So, to get started, follow the steps we’ve outlined here.

    • Twitter is the platform where your consumers join the latest conversations in their favourite industries and about their favourite topics. We’ve put together a short list here of ways you can avoid that happening.

    • With 1 in 3 online users using social media to discover new products or learn about existing ones, social media is a vehicle for brand and product awareness that’s now more of a necessity than a choice. Read more here.

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