How can maximize clicks help my business generate leads?

Maximize clicks is an automated bidding strategy that drives the most ad clicks on any given budget. Here, you set your preferred budget, cost per click (CPC), and Google does its best to bring the most clicks on your ads call-to-action as possible.

Your CPC limit tells google not to bid on keywords that cost more than the amount you have specified.

Example

Let’s say you set your CPC as $2.00 on a $100 daily budget. Google will use its machine learning and vast data signals to determine cheaper keywords to push your ads on to secure the most leads.

Any business looking to improve brand awareness and list building (leads) significantly can benefit from this ad strategy.

Things to be mindful of using maximize clicks

Your CPC limits

Always set your CPC limit to prevent google from bidding (running your ad) on costlier keyword terms. While at it, ensure you set a reasonable CPC to realize the best traffic on your ad.

Your ad performance

In maximize clicks, google ads is focused on only exhausting your daily budget and getting you as many clicks as your budget allows. As such, it doesn’t pay attention to the clicks and leads quality. Observe your ad performance daily to determine if the results are worth your cost or if you need to change strategy.