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Maximize conversion is an automated bidding strategy that focuses on getting the most leads possible on your specified budget.
This metric uses your past ad performance alongside its machine learning and vast data signals to automate your ad bids to drive the most conversion for less cost.
You don’t need to do much under this metric to get your ad running. Things like setting individual keywords for your ad to rank on are unnecessary. You only set your budget, and Google does the rest.
This enables businesses with a lot on their hands to focus on the task on hand while experiencing audience and sales growth.
Things to be mindful of using maximize conversion
Maximize conversion uses conversion tracking to know if its optimizations are bringing in lots of leads and when it should further adjust your bids. Without your conversion tracking enabled, Google will end up spending your budget for little to no conversion.
Allotting a daily budget for your ad running on maximize conversion from a shard budget is wrong. This bidding strategy strives to exhaust your set daily budget. In a shared budget group, it will deplete the total money shared instead of the portion assigned to it.
This bidding strategy is focused on seeing that your daily budget is exhausted regardless of the ad performance. As such, you should monitor your ad daily to know if it is yielding the results you want or if you should change your strategy.
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Frequently asked questions
To maximize sales with your budget, simply select your sales goal and budget, and let Google’s Maximize Conversion strategy use its tools to drive the highest returns. We’ve provided a breakdown here.
Target Impression Share optimizes your ad to appear a specified percentage of the time people search your keywords, generating leads and enhancing visibility. Click here to learn more.
To utilise ‘Maximize Conversion’ in your search campaigns for increased sales returns, click here for step-by-step instructions.