How can maximize conversion help my business generate sales?

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Maximize conversion is an automated bidding strategy that focuses on bringing the highest sales returns on your daily budget. This metric doesn’t require advertisers to set up individual keywords to rank for.

All you need do is select the sales goal and a reasonable budget for your campaign. Google will use its vast performance tools and audience insight to drive the most sales possible on your budget.

This makes it one of the easiest strategies to exploit for new businesses with a lot on their hands looking for sales growth.


Things to be mindful of in maximize conversion

Conversion tracking

Ensure you have conversion tracking enabled for your ad. This allows the metric to adjust your ad bids as necessary to drive the most value on your budget.

Split your multiple campaign budgets

If you’re running multiple campaigns with a shared budget, separate that of your maximize conversion ad. This metric is programmed to exhaust the set daily budget. On a shared budget, it will deplete the entire budget set out for different campaigns.

Monitor your ad

Based on its nature, maximize conversion may not always drive the most sales to your business while spending up your daily budget. As such, you must monitor your ad performance daily to determine the right steps to take next.

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    Frequently asked questions

    • Maximize Conversion automatically adjusts bids based on lead performance, ensuring optimal results for your budget. To delve deeper into this strategy, click here for more insights.

    • To utilise ‘Maximize Conversion Value’ in your search campaigns for increased sales returns, click here for step-by-step instructions.

    • Maximize clicks is an automated bidding strategy that helps businesses drive the most click-throughs on their ads call-to-action while spending their daily budget. Click here to explore strategies for boosting your sales.

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