How can maximize clicks help my business generate sales?

Maximize clicks is an automated bidding strategy that helps businesses drive the most click-throughs on their ads call-to-action while spending their daily budget. Here google focuses on bringing the most clicks on any budget you set.

To benefit from this, all you need is to set your budget and cost per click (CPC) limit. Your CPC compels google to focus on only keywords that cost as much as you’ve specified or lesser.

Example

Let’s say you select $1.34 as your CPC on a $35 daily budget. Google will optimize your ad to get the most clicks on cheaper keywords. You can always adjust your CPC to generate higher clicks.

Any business can use maximize clicks for their individual, ad group, and portfolio campaigns. But it’s best suited for businesses running on a tight budget or a limited audience with a killer landing page to turn clicks to sales.

Things to be mindful of when using maximize clicks

Always set CPC limit

Your CPC limit prevents google ads from bidding on keywords that cost higher than what you have set. This helps you get the most conversion possible on your budget.

Monitor performance

Maximize clicks is focused on two things: driving as many clicks as possible and ensuring it finishes your set budget. As such, you need to make sure that the amount of clicks and sales conversions you’re getting is worth your ad cost.

Click quality

Maximize conversion is the least preferred method to generate sales because google is only focused on clicks, not click quality. This means that the many counted clicks you get might not lead to any conversion on your landing page.

If you have a good budget with a focus on getting many conversions in sales, you can explore other google bidding strategies like maximize conversion, target CPA, and target ROAS.