How to generate leads through Enhanced CPC

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Enhanced cost per click (CPC) is an additional strategy to the manual CPC. It helps businesses of all sizes automate their keyword performance monitoring and adjustment.

When you enable this strategy, Google uses your ideal customer insights, past ad data, and keyword performance to increase or reduce your bid amount across selected keywords.

This enables you to see higher click-throughs and sign-ups on your lead campaign.

How to use enhanced CPC

  • On your ad campaign page, select the leads goal
  • Select your preferred campaign network
  • Scroll down to bidding and click select a bid strategy
  • Click select a bid strategy directly
  • In the drop-down menu, choose manual CPC
  • Under manual CPC, check the enhanced CPC box


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Things to watch out for when using enhanced CPC

With enhanced CPC enabled on your ad, the Google algorithm can disregard your set max CPC on each keyword you rank for. That’s if it finds it necessary to increase your bid amount on a given keyword to secure higher clicks on your call-to-action.

So, you should frequently monitor your ad performance to see if the current CPC is worth the number of click-throughs you’re getting.

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    Frequently asked questions

    • Manual CPC is a fully manual ad campaign strategy, where you have complete control over your ad performance. This also means that you have to pay close attention to your chosen keywords. Click here to learn more.

    • To increase sales in your business, you must closely monitor individual keyword performance, as well as aligning keyword selection with your campaign goal – find detailed steps here.

    • Manual CPC helps your business control ad costs by letting you set the value for each click, allowing flexibility in bid adjustments. Learn more about this strategy and how to optimize keyword performance.

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