How to generate leads through Enhanced CPC

Enhanced cost per click (CPC) is an additional strategy to the manual CPC. It helps businesses of all sizes automate their keyword performance monitoring and adjustment.

When you enable this strategy, Google uses your ideal customer insights, past ad data, and keyword performance to increase or reduce your bid amount across selected keywords.

This enables you to see higher click-throughs and sign-ups on your lead campaign.

How to use enhanced CPC

• On your ad campaign page, select the leads goal
• Select your preferred campaign network
• Scroll down to bidding and click select a bid strategy
• Click select a bid strategy directly
• In the drop-down menu, choose manual CPC
• Under manual CPC, check the enhanced CPC box

Things to watch out for when using enhanced CPC

With enhanced CPC enabled on your ad, the Google algorithm can disregard your set max CPC on each keyword you rank for. That’s if it finds it necessary to increase your bid amount on a given keyword to secure higher clicks on your call-to-action.

So, you should frequently monitor your ad performance to see if the current CPC is worth the number of click-throughs you’re getting.