How to generate sales through manual CPC bidding strategy

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Manual cost per click (CPC) gives you the freedom to modify your ad throughout its circle to get the most value. With this metric, you get to choose how much you pay Google for each potential consumer that clicks on your ad call-to-action (CTA).


Let’s say you consider £0.24 as the right value to pay for each potential consumer that visits your website or landing page. After placing this amount as your bid, Google will only charge you £0.24 each time someone clicks on your ad and visits your attached page. So, if 1000 people see your ad and only 80 clicks, Google will only charge £0.24 multiplied by the 80 who clicked.



Manual CPC allows you to set individual costs per click across your selected keywords. This option enables you to closely monitor your keywords, determine which terms perform better, and adjust your bidding amount accordingly.

Businesses and organizations of all sizes running sales ad campaigns can benefit from this strategy.

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How to use Manual CPC

  • On your ad campaign page, select sales
  • Select the campaign type you want to run
  • Scroll down to bidding strategy, click select a bid strategy
  • Click select a bid strategy directly
  • In the drop-down menu, choose Manual CPC


Things to watch out for using manual CPC


Remember you are running a manual ad campaign.

Google won’t modify anything on your ad to improve conversion. This includes determining the keyword that best fits your goal based on consumer intent.

As such, you run a higher risk of running your ad on keywords that will provide zero results.

When selecting keywords, ensure their intent aligns with your goal. E.g., “content writing agency” or “academic writing services” for a content writing company, not “content writing.”



As a fully manual bidding strategy, it requires lots of your attention. You need to frequently watch your ad performance to know how your ad copy and keywords bring you closer to your goal; which to remove or change.

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    Frequently asked questions

    • Manual cost per click (CPC) is a fully manual ad campaign strategy, where you have complete control over your ad performance. This also means that you have to pay close attention to your chosen keywords. Click here to learn more.

    • To increase sales in your business, you must closely monitor individual keyword performance, as well as aligning keyword selection with your campaign goal – find detailed steps here.

    • When using Enhanced CPC for more click-throughs in lead campaigns, you must watch out for bid adjustments by the algorithm, among other factors. Learn more on how to ensure that your current Cost Per Clicks justifiy the obtained click-throughs.

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