How to use Google Ads rules

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Automated rules help businesses and advertisers make changes to several elements in their ad account when certain conditions are met.

It allows you to freely step away from monitoring your ads when it’s necessary.

What elements can I use this tool on?

You can use automated rules on the following:

  • Campaign rules
  • Ad group rules
  • Ad rules
  • Display keywords rules
  • Topics rules
  • Placement rules
  • Audience rules
  • Age range rules
  • Gender rules
  • Parental status rules
  • Income range rules


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What changes can this tool make?

Google’s automated rules can change the following within your elements:

  • Status
  • Bid
  • Budget
  • Email notification


How to use rules

To create a rule for your specific element, follow these steps:

  • From your ads account dashboard, click on “Tools.”
  • Under bulk actions, tap on “Rules.”
  • On the resulting page, click on the plus button to add a rule
  • Select the element you want to apply a rule to
  • On the new page, under automated rules, select the rule you want (bid, budget, email, enable or pause status)
  • Pick the assets you want to apply this rule (ads, ad group, campaign, etc.)
  • Now set your conditions for the rule
  • Fill up the rest of the details under frequency, email results, and rule name
  • Click save to complete the process.


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    Frequently asked questions

    • Creating a custom audience on Google Ads helps you reach the right people more effectively. For a step-by-step guide on how to setup, click here!

    • A negative keyword list is a smart way to avoid your ad appearing to the wrong audience. This can help you save costs and eliminate false impressions like views, likes, shares, and clicks. Click here to learn more.

    • Sure, you can use Google keyword planner! It helps you target your ideal consumers by providing broader search phrases surrounding your ad theme. We’ve listed a step-by-step guide for you here.

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