How to generate sales through Viewable CPM

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Viewable cost per a thousand impressions (vCPM) is a bidding strategy that allows businesses and advertisers to gain massive views for little cost.

Here you set the value you want to pay to google for every 1000 views your ad gets, and Google optimises your bid to get as many views as possible on your budget.

This ad metric is native to the video and display network campaign, not the search network. It calculates a view as your ad showing on a viewer’s screen for at least 1 second on the display network and 2 seconds on the video network.


vCPM counts every session that weighs as a view even when it repeatedly comes from the same device. For organizations looking to run a sales campaign on the video or display network, vCPM is the least likely ad strategy to lead to a conversion.

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    Frequently asked questions

    • Viewable CPM (vCPM) helps your business gain more leads on video and display networks by allowing you to set a cost for every 1000 impressions, optimizing for maximum views. Click here to learn more.

    • Target Impression Share is a smart bidding strategy that boosts ad views for brand awareness; learn how to implement it here.

    • Maximize Conversion automatically adjusts bids based on lead performance, ensuring optimal results for your budget. To delve deeper into this strategy, click here for more insights.

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