Website Optimisation

Appearing high on an organic search. It’s what we all want. And this is why people optimise (SEO) their pages,...

SEO is constantly changing. Every year, Google makes over 400-500 algorithm updates to improve search results. Below are some things...

Since Google's Caffeine algorithm launch in 2010, many bad SEO practices like hidden links have come and gone. Yet, some...

As a small business owner or startup, you might think that website content creation is a one-time exercise. Once you’ve...

If you’ve been learning about SEO and Google analytics, you would have come across the terms, ‘dwell time’ and ‘engagement’...

People visit your website with visual and informational expectations. If the information isn't structured in a friendly manner or your...

It might interest you to know that 80% of a company's revenue comes from just 20% of its customers. These...

When people and crawlers visit your website, they will likely land on different pages. A messy site structure will confuse...

Backlinks and internal links (inner links) are integral to your SEO success. Both improve your page’s traffic and ranking on...

An indented sitelink or result displays a group of similar pages from the same domain on a SERP. These grouped...

Did you wake up to find your web page deranked or your website deindexed? These things happen for many reasons...

You’ve probably heard about website auditing, but do you know what it means? Website auditing involves thoroughly analysing your website...

It’s vital that your website looks pleasant on your mobile. So, how do you ensure your website is optimised for...

Images give search engines contextual visuals to share with users during their searches, which in turn, boosts your brand visibility.

Making the commitment as an organisation that you need to go digital is the hard part. The rest is a...

The key question we always get asked by charities is what should they focus on after key giving periods have...