+

Website Optimisation

What’s the link between organic search and SEO?
Appearing high on an organic search. It’s what we all want. And this is why people optimise (SEO) their pages,...
SEO Do’s and Don’ts to focus on
SEO is constantly changing. Every year, Google makes over 400-500 algorithm updates to improve search results. Below are some things...
Bad SEO practices you should watch out for
Since Google's Caffeine algorithm launch in 2010, many bad SEO practices like hidden links have come and gone. Yet, some...
SEO | Why you should update your content regularly
As a small business owner or startup, you might think that website content creation is a one-time exercise. Once you’ve...
SEO | The importance of dwell time and site engagement
If you’ve been learning about SEO and Google analytics, you would have come across the terms, ‘dwell time’ and ‘engagement’...
The optimum SEO page structure for your website
People visit your website with visual and informational expectations. If the information isn't structured in a friendly manner or your...

Learn how to build an effective fundraising strategy for your charity’s digital fundraising success.

The best strategies for website customer retention
It might interest you to know that 80% of a company's revenue comes from just 20% of its customers. These...
The optimum site structure for SEO
When people and crawlers visit your website, they will likely land on different pages. A messy site structure will confuse...
Introduction to backlink and inner linking: why are they good for SEO?
Backlinks and internal links (inner links) are integral to your SEO success. Both improve your page’s traffic and ranking on...
What’s an indented sitelink and how can I benefit from it?
An indented sitelink or result displays a group of similar pages from the same domain on a SERP. These grouped...
Reasons your page could be deranked on search engines
Did you wake up to find your web page deranked or your website deindexed? These things happen for many reasons...
How to properly audit your website
You’ve probably heard about website auditing, but do you know what it means? Website auditing involves thoroughly analysing your website...
How to make your site mobile friendly
It’s vital that your website looks pleasant on your mobile. So, how do you ensure your website is optimised for...
How to properly optimise website images
Images give search engines contextual visuals to share with users during their searches, which in turn, boosts your brand visibility.
Going digital? Here’s 6 things to think about
Making the commitment as an organisation that you need to go digital is the hard part. The rest is a...
What should you focus on after key giving periods?
The key question we always get asked by charities is what should they focus on after key giving periods have...