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Copy matters. Even more so now that people don’t have time to read. Here are three reasons why.
Videos might have become the most popular choice for content consumption today. But there will never be a world where you won’t need copy. The two main reasons for this are:
1. You need copy for search engines to pick up your website.
2. You need copy for people who are ready to buy in, but only after they’ve been convinced by the text on your page.
Let’s break this down:
You need copy for people
So, you need copy. But for people, you need high quality copy that:
- Inspires confidence.
- Builds brand identity.
- Resonates with your audience.
- Educates and engages.
- Converts visitors into supporters to your cause.
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We work with clients of all sizes, ambitions, and expectations, and with budgets that start from as little as £150pm to over £1.5m each year. Explore our simple-to-understand packages that take the pressure off, so that you can focus on what you do best.
You need copy for Google
Think all of the above is a tall order? Not even close. Because for your landing page to gain visibility on search engines, your copy needs to be:
- SEO optimised.
- Sector specialised.
- Geared towards improving ranking and visibility.
So, let’s suppose you’ve got yourself an expert copy writer who is able to deliver all of the above, based on your SEO strategy. Wonderful. But it’s not over yet.
You need regular copy and content
You’ll also need to produce copy and content on a regular basis, such as blogs or news pieces. This is necessary for three VITAL reasons:
1. To show that you’re ahead of the game.
2. To organically boost your search ranking and online footprint.
3. To give back to your supporters/customer base.
In a nutshell, regular content will keep your existing audience engaged and help you reach new people.
We hope this blog has changed your opinion about copy and convinced you of how important it is for the growth of your business/company. To get a better idea of what successful copy should look like and can achieve, check out our other blogs. They’re packed with useful tips and industry secrets from our expert copywriters.
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Frequently asked questions
‘Good’ is subjective. Whether content is good for you will depend heavily on whether it’s suitable for your audience and brand. But you can ensure your copy is reader-friendly, which is key in our busy age. Here is a tick-list that will help you write reader-friendly copy.
Avoid the pitfalls of poor copywriting. Here are 5 steps to ensure your site visitors don’t click away within the first three seconds of visiting your landing page.
Imagine this as an elevator pitch. You have 8 seconds (the average attention span) to reach the floor your potential audience will disembark on. You need to hit them with copy that grabs their attention from the get-go and gets immediate results. In the industry, we call this Direct Response Copy. And everyone needs it! Here’s why.