Why your website speed is essential

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Good quality and highly engaging content are great but if your website is slow and takes too long to load, then visitors won’t stay on for long.

We’ve come up with 3 reasons why the speed of your website is more crucial than ever and have included an action point to help you address your site speed issues.

1. Keep your visitors for longer

Website visitors need pages to load quickly. According to Google, over 50% of mobile users leave a site that takes more than three seconds to load.

Page speed is key and is one of the first contributing factors for a good user experience.

2. Faster load time equals more donations

Slow page speeds have a negative impact on conversion rates.

The key to an effective donation journey is to have pages loading quickly and visitors being able to complete the donation promptly without waiting for pages to load.

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3. A faster website improves your SEO ranking

The speed of your website is one of the factors Google uses to rank your website. If the site is performing well in terms of load time and visitors are staying on, Google starts ranking you higher.

A simple action you can take:

You can use Google’s PageSpeed Insights tool here to check the speed of your website on mobile and desktop, and then use the recommendations in the Opportunities section to address the highlighted issues.

I hope you found this helpful. If you need any advice or support on how to improve your ability to raise funds online, then please don’t hesitate to get in touch here.

Get a free website health-check.

Find out if your website is depriving you of visitors. Request our free website health-check to identify common issues with speed, user experience, and performance. We’ll deliver this in a clear report along with some basic recommendations and quick fixes.

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    Frequently asked questions

    • Site engagement is the actions visitors take while on your website. This analysis includes various performance indicators that allow you to determine if your page offers value to your visitors and which areas to improve. Here are some tips to help you with that.

    • Organic search, or appearing high on search engine results, is the desired outcome of SEO optimisation. You can find out more here.

    • Here you’ll find some simple but effective ideas to help you brush up on your landing page through better content.

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