Google

Placement exclusion is a tool that enable you to specify pages, sites, apps, and videos you don’t want your ad...

Ad preview and diagnostics show your ad as it appears on the campaign network you’ve chosen when you insert your...

Google keyword planner helps you target your ideal consumers by providing broader search phrases surrounding your ad theme.

Geo-targeting allows you to show your ads to only people within a location you have chosen. It gives local businesses...

Before launching your first Google ads campaign, there are a few tools and features you need to learn about and...

Creating a custom audience(segments) allows you to appropriately target people currently looking for what you’re selling (intent) and those who...

Automated rules help businesses and advertisers make changes to several elements in their ad account when certain conditions are met.

A negative keyword list is a smart way to avoid your ad appearing to the wrong audience. This can help...

Why should my business take social media seriously? Social media is a vehicle for brand and product awareness that’s now...

In the 21st century world, the process that a consumer takes before making a decision is vast and almost limitless.

Influence consideration is a video campaign subtype that allows you to create a 30-seconds skippable ad.

86% of people prefer videos over other forms of content delivery. This is likely because videos give them a real-world...

Google local campaign is a service from Google that helps local businesses, service providers, and charities gain massive awareness (promotion)...

Manual cost per click (CPC) is a fully manual ad campaign strategy. Here, you have complete control over your ad...

Maximize clicks is an automated bidding strategy that drives the most ad clicks on any given budget. Here, you set...

Maximize clicks is an automated bidding strategy that helps businesses drive the most click-throughs on their ads call-to-action while spending...