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Google Ads

Understanding Drive Conversions subtype

When you run a video ad campaign on Google ads, your ads are subject to campaign subtypes. These are simply...

Google Google Ads

How to use Google recommendations/overview tab

Google recommendation page shows an overview of your account and campaign performance history. This tab doesn’t only show you how...

Google Google Ads

How to use placement exclusions

Placement exclusion is a tool that enable you to specify pages, sites, apps, and videos you don’t want your ad...

Google Google Ads

How to use Ad preview and diagnostics

Ad preview and diagnostics show your ad as it appears on the campaign network you’ve chosen when you insert your...

Google Google Ads

How to use Keyword Planner

Google keyword planner helps you target your ideal consumers by providing broader search phrases surrounding your ad theme.

Google Google Ads

How to use geo-targeting

Geo-targeting allows you to show your ads to only people within a location you have chosen. It gives local businesses...

Google Google Ads

Learn how to build an effective fundraising strategy for your charity’s digital fundraising success.

How to set up Google Ads

Before launching your first Google ads campaign, there are a few tools and features you need to learn about and...

Google Google Ads

How to set up a custom audience

Creating a custom audience(segments) allows you to appropriately target people currently looking for what you’re selling (intent) and those who...

Google Google Ads

How to use Google Ads rules

Automated rules help businesses and advertisers make changes to several elements in their ad account when certain conditions are met.

Google Google Ads

How to set up negative lists

A negative keyword list is a smart way to avoid your ad appearing to the wrong audience. This can help...

Google Google Ads

How to Generate Leads Using Video Campaign’s Drive Conversions Subtype

Why should my business take social media seriously? Social media is a vehicle for brand and product awareness that’s now...

Google Google Ads

How to Use Generate Leads For Your Small Business or Charity Using Google Ads Discovery Campaign

In the 21st century world, the process that a consumer takes before making a decision is vast and almost limitless.

Google Google Ads

Influence consideration | What is it? And how does it help product and brand consideration

Influence consideration is a video campaign subtype that allows you to create a 30-seconds skippable ad.

Google Google Ads

How can a video ad campaign boost product and brand consideration?

86% of people prefer videos over other forms of content delivery. This is likely because videos give them a real-world...

Google Google Ads

Google local campaign | What is it? How does it work?

Google local campaign is a service from Google that helps local businesses, service providers, and charities gain massive awareness (promotion)...

Google Google Ads

How to generate leads through manual CPC bidding strategy

Manual cost per click (CPC) is a fully manual ad campaign strategy. Here, you have complete control over your ad...

Google Google Ads