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Content Creation

How to make your site mobile friendly
It’s vital that your website looks pleasant on your mobile. So, how do you ensure your website is optimised for...
How to properly optimise website images
Images give search engines contextual visuals to share with users during their searches, which in turn, boosts your brand visibility.
How can ‘direct response copywriting’ help convert my audience?
So, you’ve put in all the work, done the ads, and managed to get a steady stream of visitors to...
How to boost your web and email marketing with the inverted pyramid structure
The internet is full of writing. Your audience will not scroll. Most writing for the web and email marketing employs...
A Tick-list for Reader-friendly Copy that will Improve the Performance of your Landing Page
If you haven’t by the third line, they will click away. People today are inundated with information from too many...
Improve your Web Content with better Copy in 4 Quick Steps
The market is very competitive. Before you spend time and money to direct your target audience to your website, you’ll...

Learn how to build an effective fundraising strategy for your charity’s digital fundraising success.

Going digital? Here’s 6 things to think about
Making the commitment as an organisation that you need to go digital is the hard part. The rest is a...
What should you focus on after key giving periods?
The key question we always get asked by charities is what should they focus on after key giving periods have...
3 quick ways to make your website blogs engaging
Your website blog content may have all the necessary buzzwords and keywords, but if the content is not engaging then...
How to keep visitors on your site for longer
We recently looked at visitor durations and how making improvements in this area improves your organic (SEO) ranking. This is...
How to create the perfect landing page
Without the right landing page, all the effort you make in generating visitors is wasted. So, it’s essential that you...
3 Reasons Why You need Quality Content and Copywriting to Build Brand Awareness and Reach
Copy matters. Even more so now that people don’t have time to read. Here are three reasons why.
5 Free online tools that you should start using straight away
Having worked with many charities and small organisations, we know the challenges faced in pulling together campaigns. We’ve listed 5...