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The Adshare Blog

How to Use Display and Video Ads as part of your goal to achieve Brand Awareness and Reach

Display and video adverts are the most used forms of Google Ads for small businesses and charities. When done right, they can generate a substantial amount of brand awareness as...

What is lead generation and how can it help your business grow?

We live in a digital world, where a large percentage of everything is done online. So, it only makes sense that business owners use online tools to promote their businesses....

How to properly audit your website

You’ve probably heard about website auditing, but do you know what it means? Website auditing involves thoroughly analysing your website for technical, on-page, off-page, and local SEO performance data. As...

What’s an indented sitelink, and how can I benefit from it?

An indented sitelink or result displays a group of similar pages from the same domain on a SERP. These grouped pages share the same primary keyword but seem to satisfy...

Must have SEO tools for your business success in 2022

With all the responsibilities you and your team shoulder, it's unrealistic and impossible to try to track your site's SEO performance manually. One, you'll be walking blindly. Two, you'll be...

Reasons your page could be deranked on search engines

Did you wake up to find your web page deranked or your website deindexed? These things happen for many reasons ranging from human to algorithm-triggered issues. Below are some common...

Who are your SEO competitors, and how do you analyse them?

Many businesses already growing in the digital space are doing what you're doing. These successful businesses outrank yours in search results and conversion. To meet and exceed them, you need...

SEO Dos and Don’ts you should pay attention to in 2022

SEO is constantly changing. Every year, Google makes over 400-500 algorithm updates to improve search results. Below are some things you should do or avoid to rank better this year. ...

Bad SEO practices you should watch out for

Since Google's Caffeine algorithm launch in 2010, many bad SEO practices like hidden links have come and gone. Yet, some websites still implement them. These are strategies that search engines like...

SEO | Why you should update your content regularly

As a small business owner or startup, you might think that website content creation is a one-time exercise. Once you’ve built the pages and filled them with content, you may...

SEO | The importance of dwell time and site engagement

If you’ve been learning about SEO and Google analytics, you would have come across the terms, ‘dwell time’ and ‘engagement’ at certain points. Both are used to measure your website's...

The optimum SEO page structure for your website

People visit your website with visual and informational expectations. If the information isn't structured in a friendly manner or your design is outdated, two-thirds of your visitors might leave for a...

The best strategies for website customer retention

It might interest you to know that 80% of a company's revenue comes from just 20% of its customers. These recurring customers connect deeply with the brand's experience, making them...

The optimum site structure for SEO

When people and crawlers visit your website, they will likely land on different pages. A messy site structure will confuse them and lead to higher bounce rates and indexing problems....

An introduction to backlink and inner linking: why are they good for SEO?

Backlinks and internal links (inner links) are integral to your SEO success. Both improve your page’s traffic and ranking on the SERP. We've detailed the how and why below. Backlink:...

What’s the link between organic search and SEO?

Appearing high on an organic search -it’s what we all want. And this is why people optimise (SEO) their pages, videos, and images to meet the requirements of a search...

Can Google Ads help my SEO ranking?

The simple answer is ‘NO’. Google Ads cannot directly influence the position of your website on an organic search. If it did, it would become a pay-to-win engine. Internet users...

How to use social media to boost your SEO performance

Social media isn’t a direct search ranking factor for search engines like Google. Just posting a link to your website on social media won’t tell search engines that your website...

How to make your site mobile friendly

Over 4.66 billion people are internet users. Of this number, 92.6% are mobile users. This means that at least 61% of your website viewers, at any given time, are mobile...

How to properly optimise website images

Images play a key role in improving your visitors' understanding of a subject and their general experience on your site. It also gives search engines contextual visuals to share with...

How to improve and maintain your SEO performance

One thing’s for sure about SEO - it’s a work in progress. As your business moves towards your goals, you want to ensure it remains on the right track and...

Steps to building the perfect SEO strategy for your business

SEO is a big part of your online business. It’s also a lot of work and definitely not something you can do without a plan in place. Having a plan...

SEO 101 | What are the types of SEO?

You think you know what SEO is? Think again. Yes, we all understand how it works in principle: SEO involves optimising your website/web page elements so that they can appear...

How can Direct Response Copy Help my Business?

So you’ve put in all the work, done the ads, and managed to get a steady stream of visitors to your website. But are you able to keep them there...

Can the Inverted Pyramid structure boost my web and email marketing?

Life’s too short, the internet is full of writing, and most of your audience has mental fatigue. They will not scroll. This is why most writing for the web and...

How can keeping my copy simple improve the performance of my landing page?

Your target audience doesn’t have the mental stamina or time to read a page of content that takes aeons to get to the point. If you haven’t grabbed their attention...

Why can keeping your copy brief improve your page performance?

Why? Because your target audience doesn’t have the time, mental stamina or desire to wade through pages of content to get to the point. People today are inundated with information...

How to write copy that your audience won’t click away from.

Want your copy to make an impact but don’t know where to start? Start with not scaring your audience away! Here are some tips that will ensure your visitors don’t...

SEO 101 | What’s technical SEO and where do I start?

‘Technical SEO’ involves the technical adjustments you make to your website to make it crawlable (open to data collection), indexable (open to search engine grouping), and deliverable by search engines...

SEO 101 | What is Local SEO and how to go about it?

As a business, you want potential customers who are close to your premises to easily find you, and your location when they search for the kind of products or services...

SEO 101 | What’s off-page SEO and how to make it happen?

‘Off-page SEO’ refers to all the actions you take outside your website to drive more visitors and engagement – called ‘link building’. In other words, it’s the strategies you put...

Instagram | How to get your audience’s attention

Keeping your audience entertained, inspired, and updated is the best way to ensure your brand is always on the minds of your followers. But how do you accomplish this? Read...

Twitter | How to get your audience’s attention

Twitter is the platform where your consumers join the latest conversations in their favourite industries and about their favourite topics. Needless to say then, running out of ideas on what...

Facebook | How to get your audience’s attention

Getting your audience's attention and maintaining it on a platform like Facebook is no easy feat. It takes planning and proper execution. The average Facebook user has 1,500 stories battling...

Instagram | How to research your consumer for marketing success

With 1.39 billion monthly active users, Instagram is the fourth largest social channel. That’s a whole lot of potential for expanding your audience base. But it also means that your...

Twitter | How to research your consumer for marketing success

Don’t start tweeting blindly! We recommend doing some thorough research about your consumers on Twitter before you start using the platform. We promise that it will save you from stunted...

Facebook | How to research your consumer for marketing success

As a brand or professional, before you start posting on your Facebook page, you should ask yourself some important questions: Who is my market audience? How well do I know...

How to get started with Twitter as a business

Want to get your business/organisation onto Twitter? Twitter requires business owners and professionals to have a regular account first, before this can be turned into a Business/Professional account. So, to...

How to get started with Instagram as a business

To run your business on Instagram, you’ll need to open an Instagram professional account. You can always use your personal profile, but that will prevent you from accessing the necessary...

How to get Started with Facebook as a Business

Create a personal account First things first, you need to open a personal account on Facebook before you can create a business page. Your personal profile will be the first...

Why your Small Business needs Social Media and the top choices for you

It’s highly unlikely that you wouldn’t know what social media is. But just in case you’ve been meditating in seclusion up in the Himalayan mountains for the past two decades...

How do Google Ads improve my business’s overall performance?

Google Ads does more than just help you get paid traffic for your ad campaigns online. It can actually boost your performance across multiple aspects of your digital activity. Here’s...

Website traffic | How Google video network can help

A Video network campaign, as the name suggests, is a video-based campaign type. Here, you connect with your target audience visually on YouTube and across its millions of partnered websites...

Website traffic | How can Google Search network help?

Search Network is a primary text-based campaign type that allows businesses of all sizes to bring visibility and engagement to their websites by placing their ads on any part of...

Website traffic | how Google Display Network can help

Google Display Network is an image and text-based campaign type that allows advertisers to visually engage with their ideal consumers across millions of websites and apps. When you run an...

Website traffic | How Google Discovery network can help

When people hop on YouTube, Google App, and Gmail, they’re ready to discover new things. Google discovery network helps position your ad before 3+ billion people actively searching for new...

Viewable CPM | What is it? How can it help me generate website traffic?

Cost per a thousand viewable impression (CPM or vCPM) is a bidding strategy that charges you a set value for each 1,000 view your ad gets. Under the display network,...

Target ROAS | What is it? How can it help me generate web traffic?

Target return on ad spend (ROAS) is a bidding strategy that tells Google to focus on realising a set value based on your ad spend (total money budgeted for a...

Target impression share: What is it? How can it help me generate website traffic?

Target impression share tells Google how often you want your ad to show for your targeted keywords. Under this bidding strategy, you can choose where you want your ad to...

Maximise conversions: What is it? How can it help me generate website traffic?

This bidding strategy tells Google to drive as much conversion (actions like clicks, visiting a page, sales, sign-ups, etc.) as possible on your daily budget. Here you just set your...

Maximise clicks: What is it? How does it help generate website traffic?

Maximise clicks bidding strategy tells Google to focus on driving the most clicks possible on your budget. All you do is set a daily budget, and Google will try to...

Manual CPC: What is it? How can it help me generate website traffic?

Manual CPC is a bidding strategy that allows you to make all the decisions on your ad bidding and performance. Here you can manually increase or reduce your bid amount...

Target CPA: What is it? How does it help generate website traffic?

Target cost per acquisition is a bidding strategy that tells Google to focus on bringing the most clicks on your ad based on a value you’ve set. So, if you...

Maximise conversion value: What is it? How can it help me generate website traffic?

Maximise conversion value tells Google to focus on driving the most returns to your campaign. Expressly, you’re instructing Google to bring you the highest money possible on your ad spend...

How to generate Sales using Video Campaigns

Businesses and organisations of all sizes can generate sales from google video ad campaigns through YouTube and millions of websites and apps under Google’s video partner program. When you create...

How to generate Sales using Smart campaigns

Smart Campaigns help small businesses with a lot on their hands generate more sales with a few clicks. This advertising type distributes your ads across the Search and Display Network,...

How to generate sales using search campaigns

Google Search Network campaign is a text ad service that enables businesses of all sizes to gain visibility, engagement, and conversions. Ads on the google search network show across Google’s...

How to generate Sales using Display campaigns

Google display campaign is an image and text advertising service that enables businesses of all sizes to engage with their new and existing customers across 2+ million sites and apps....

How to generate Sales using Discovery campaigns

Google Discovery campaign helps businesses of all sizes visually connect with 86% of online consumers. These are users actively looking for new products, services, brands, and experiences as they browse...

How to generate sales through Viewable CPM

Viewable cost per a thousand impressions (vCPM) is a bidding strategy that allows businesses and advertisers to gain massive views for little cost. Here you set the value you want...

How can target ROAS help generate sales for my business?

Target ROAS (return on ad spend) is a bidding strategy that allows you to set a profit value you want from your ad investment. Once set, google ads optimizes your...

How to generate sales through target impression share

Target impression share is a smart bidding strategy that drives massive impressions (views) to your ads. This bidding strategy distributes your ads to the absolute top, top, and anywhere around...

How to generate sales through target CPA

Target Cost Per Acquisition is a bidding strategy that gives you the option to set a value for each customer google brings on your ad. This allows you to pay...

How can maximise conversion help my business generate sales?

Maximise conversion is an automated bidding strategy that focuses on bringing the highest sales returns on your daily budget. This metric doesn’t require advertisers to set up individual keywords to...

How to generate sales through maximise conversion value

Maximise conversion value is an automated bidding strategy under the search campaign that brings you the most value for any given budget. This strategy is like target ROAS (return on...

How can maximise clicks help my business generate sales?

Maximise clicks is an automated bidding strategy that helps businesses drive the most click-throughs on their ads call-to-action while spending their daily budget. Here google focuses on bringing the most...

How to generate sales through manual CPC bidding strategy

Manual cost per click (CPC) gives you the freedom to modify your ad throughout its circle to get the most value. With this metric, you get to choose how much...

How to generate sales through Enhanced CPC

Enhanced cost per click (ECPC) is a bid strategy that helps improve the returns you get when using manual CPC. Once enabled, this bidding strategy will allow Google to use...

Understanding Drive Conversions subtype

When you run a video ad campaign on Google ads, your ads are subject to campaign subtypes. These are simply video formats that are set to bring the most value...

How can a video ad campaign boost product and brand consideration?

86% of people prefer videos over other forms of content delivery. This is likely because videos give them a real-world view of the subject. It adds more depth and details...

Influence consideration| what is it? And how does it help product and brand consideration

Influence consideration is a video campaign subtype that allows you to create a 30-seconds skippable ad. These ads are in-stream ads, meaning they pop up when a viewer is already...

Product and brand consideration: What is it? And how does it work?

Product and brand consideration is an ad goal under Google Ads that unveils your business or product to your target market across YouTube and Google’s partner sites. It allows you...

Google local campaign: What is it? How does it work?

Google local campaign is a service from Google that helps local businesses, service providers, and charities gain massive awareness (promotion) and conversion (visits or calls). This service gives your potential...

How to Generate Leads Using Video Campaign’s Drive Conversions Subtype

Using video campaigns is one of the easiest ways through which you can put your small business or charity in the face of real prospects. This is because video ad...

How to Use the Store Visit Conversions Subtype to Grow

SMART campaigns are a great tool to help small businesses and charities reach a wide target audience. With this campaign type, owners of businesses and nonprofits can market their brand,...

How to Generate Leads Using Display Campaign Google Ads

Charity founders and small business owners want to reach more people in more places. Their aim is to generate leads that translate into donors for the charities, and customers for...

How to Use Generate Leads Using Google Ads Discovery Campaign

In the 21st century world, the process that a consumer takes before making a decision is vast and almost limitless. A consumer with access to the internet is not limited...

How to Use Call to Business under Smart Campaigns to Generate Leads

Google Ads smart campaigns are a great tool to build your small business or charity. It's an automated tool programmed to help you create cutting-edge awareness for your business or...

How can maximise clicks help my business generate leads?

Maximise clicks is an automated bidding strategy that drives the most ad clicks on any given budget. Here, you set your preferred budget, cost per click (CPC), and Google does...

How to generate leads through manual CPC bidding strategy

Manual cost per click (CPC) is a fully manual ad campaign strategy. Here, you have complete control over your ad performance, cost per click, how much you bid on individual...

How to generate leads through Enhanced CPC

Enhanced cost per click (CPC) is an additional strategy to the manual CPC. It helps businesses of all sizes automate their keyword performance monitoring and adjustment. When you enable this...

How to generate leads through Viewable CPM

Viewable Cost Per a thousand Impression (vCPM) is a strategy unique to the video and display networks. This bidding metric allows you to set a value you pay each time...

How does ROAS help my lead generation campaign?

ROAS (return on ad spend) is a metric that allows you to set a conversion value you want for the amount spent on your ad. Once set, google optimises your...

How to generate leads through target impression share

Target impression is a smart bidding strategy that helps businesses of all sizes drive huge visibility (impression) to their firm through their ad. Ads with this metric can show at...

How to generate leads through target CPA

Target CPA (Cost Per Acquisition or Action) is an ad strategy that allows you to set a value you pay for each potential customer google brings. Once set, Google determines...

How can maximise conversion help my business generate leads?

Maximise conversions is an automated bidding strategy that focuses on getting the most leads possible on your specified budget. This metric uses your past ad performance alongside its machine learning...

How to generate leads through maximise conversion value

Maximise conversion value is a bidding strategy like ROAS (return on ad spend). It helps businesses of all sizes to get the best returns on investment while exhausting their ad...

How to Use Video Campaigns to Generate Brand Awareness and Reach Within Google Ads

When it comes to your Google Ads campaigns, it’s so crucial you’ve picked the right solutions for all of your needs. To this end, today, our team has come up...

How to Generate Brand Awareness and Reach on Google Ads

With Google Ads, you can set up your campaign to achieve a specific goal such as to generate web traffic or to achieve sales, or in this case, to generate...

How to Use Display Campaigns to Achieve Brand Awareness and Reach

When it comes to optimising your Google Ads campaigns to generate brand awareness and reach, there are a few different strategies you can follow. Fortunately, today, we’ll be looking at...

How to set up Google Ads

Tag manager linking Google Tag Manager (TGM) is a tag management system that helps you add, organise, change, test, and install tags on your digital product (website or app). It...

Who should use Google AdWords and how?

Google AdWords is google’s ad service that enables you to put your products or services at the top and bottom of the search result page (SERP). This gives your listed...

How to use Google Ads rules

Automated rules help businesses and advertisers make changes to several elements in their ad account when certain conditions are met. It allows you to freely step away from monitoring your...

How to use placement exclusions

Placement exclusion is a tool that enables you to specify pages, sites, apps, and videos you don’t want your ad to appear on. This helps you filter ad locations that...

How to set up negative lists

A negative keyword list is a smart way to avoid your ad appearing to the wrong audience. This can help you save costs and eliminate false impressions (views, likes, shares,...

How to use geo-targeting

Geo-targeting allows you to show your ads to only people within a location you have chosen. It gives local businesses a chance to only target potential consumers around their service...

How to set up a custom audience

Creating a custom audience(segments) allows you to appropriately target people currently looking for what you’re selling (intent) and those who generally have an interest in what you sell (affinity). This...

How to use Keyword Planner

Google keyword planner helps you target your ideal consumers by providing broader search phrases surrounding your ad theme. Through this tool, you learn what key terms people search for the...

How to use the Google recommendations tab

Google recommendation page shows an overview of your account and campaign performance history. This tab doesn’t only show you how your ads perform but recommend actions to improve them. How...

How to use Ad preview and diagnostics

Ad preview and diagnostics show your ad as it appears on the campaign network you’ve chosen when you insert your targeted keyword in its search box. It also gives you...

Maximise CPV bidding strategy explained

Maximise cost per view (CPV) is a bidding strategy that allows you to set a value you pay for each individual viewing or interacting with your video. These interactions could...

Target CPM bidding strategy explained

Cost per a thousand viewable impressions (CPM or vCPM) is a bidding strategy that allows you to set a value you pay each time your video gains 1,000 views. It...

Maximise conversion value explained

Maximise conversion value is a bidding strategy that tells Google to focus on bringing the most value on your success indicator as your budget can permit, also known as conversion....

Introduction to Google Analytics

Google Analytics (GA) is a data tracking tool and platform from Google. It allows you to keep track of the performance of your ads, websites, applications, videos, and social networking...

How to use Google Ads to generate Sales

Google ads is a google service that helps businesses and organisations of all sizes connect with consumers worldwide. It achieves this by pushing your adverts right in front of your...

How to Generate Brand Awareness and Reach

Why use Google Ads to Generate Brand Awareness & Reach? Brand awareness is crucial for your business because people who know and recognise your business are much more likely to...

Product and brand consideration

Product and Brand Consideration is an ad goal under Google Ads that promotes your business or product via video, on YouTube and Google’s partner sites. It allows you to connect...

Using Google Ads to Generate Website Traffic

Google ads is an advertising platform from Google that puts your business, products, services, and promoted activities before people actively search online for them. It takes advantage of Google’s digital...

How to Use Google Ads to Generate Leads

So you've learned what Lead Generation is and you want in on the game, to promote your small business or non-profit organisation online. You've made the right decision. Lead generation...

How to Use Display and Video Ads as part of your goal to achieve Brand Awareness and Reach

Display and video adverts are the most used forms of Google Ads for small businesses and charities. When done right, they can generate a substantial amount of brand awareness as...

What is lead generation and how can it help your business grow?

We live in a digital world, where a large percentage of everything is done online. So, it only makes sense that business owners use online tools to promote their businesses....

How to properly audit your website

What’s an indented sitelink, and how can I benefit from it?

An indented sitelink or result displays a group of similar pages from the same domain on a SERP. These grouped pages share the same primary keyword but seem to satisfy...

Must have SEO tools for your business success in 2022

With all the responsibilities you and your team shoulder, it's unrealistic and impossible to try to track your site's SEO performance manually. One, you'll be walking blindly. Two, you'll be...

Reasons your page could be deranked on search engines

Did you wake up to find your web page deranked or your website deindexed? These things happen for many reasons ranging from human to algorithm-triggered issues. Below are some common...

How to Use Display and Video Ads as part of your goal to achieve Brand Awareness and Reach

Display and video adverts are the most used forms of Google Ads for small businesses and charities. When done right, they can generate a substantial amount of brand awareness as...

How to Generate Brand Awareness and Reach

Why use Google Ads to Generate Brand Awareness & Reach? Brand awareness is crucial for your business because people who know and recognise your business are much more likely to...

What is lead generation and how can it help your business grow?

We live in a digital world, where a large percentage of everything is done online. So, it only makes sense that business owners use online tools to promote their businesses....

Product and brand consideration

Product and Brand Consideration is an ad goal under Google Ads that promotes your business or product via video, on YouTube and Google’s partner sites. It allows you to connect...

How to Use Google Ads to Generate Leads

So you've learned what Lead Generation is and you want in on the game, to promote your small business or non-profit organisation online. You've made the right decision. Lead generation...

Introduction to Google Analytics

Google Analytics (GA) is a data tracking tool and platform from Google. It allows you to keep track of the performance of your ads, websites, applications, videos, and social networking...

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Traditional growth strategies are no longer viable. Companies know this: they understand the urgent need to adapt, and are prepared to invest time and effort to do so.

But for smaller businesses, it’s not so easy. A lack of knowledge and time, combined with contradictory advice, can frustrate your journey. How do you know which route to take? And how do you decide which steps to take first?

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Empowering small businesses to compete online

The Adshare Blog

Featured Article

How to Use Display and Video Ads as part of your goal to achieve Brand Awareness and Reach

Featured Article

What is lead generation and how can it help your business grow?

Featured Article

How to properly audit your website

Featured Article

What’s an indented sitelink, and how can I benefit from it?

Featured Article

Must have SEO tools for your business success in 2022

Featured Article

Reasons your page could be deranked on search engines

Featured Article

Who are your SEO competitors, and how do you analyse them?

Featured Article

SEO Dos and Don’ts you should pay attention to in 2022

Featured Article

Bad SEO practices you should watch out for

Featured Article

SEO | Why you should update your content regularly

Featured Article

SEO | The importance of dwell time and site engagement

Featured Article

The optimum SEO page structure for your website

Featured Article

The best strategies for website customer retention

Featured Article

The optimum site structure for SEO

Featured Article

An introduction to backlink and inner linking: why are they good for SEO?

Featured Article

What’s the link between organic search and SEO?

Featured Article

Can Google Ads help my SEO ranking?

Featured Article

How to use social media to boost your SEO performance

Featured Article

How to make your site mobile friendly

Featured Article

How to properly optimise website images

Featured Article

How to improve and maintain your SEO performance

Featured Article

Steps to building the perfect SEO strategy for your business

Featured Article

SEO 101 | What are the types of SEO?

Featured Article

How can Direct Response Copy Help my Business?

Featured Article

Can the Inverted Pyramid structure boost my web and email marketing?

Featured Article

How can keeping my copy simple improve the performance of my landing page?

Featured Article

Why can keeping your copy brief improve your page performance?

Featured Article

How to write copy that your audience won’t click away from.

Featured Article

SEO 101 | What’s technical SEO and where do I start?

Featured Article

SEO 101 | What is Local SEO and how to go about it?

Featured Article

SEO 101 | What’s off-page SEO and how to make it happen?

Featured Article

Instagram | How to get your audience’s attention

Featured Article

Twitter | How to get your audience’s attention

Featured Article

Facebook | How to get your audience’s attention

Featured Article

Instagram | How to research your consumer for marketing success

Featured Article

Twitter | How to research your consumer for marketing success

Featured Article

Facebook | How to research your consumer for marketing success

Featured Article

How to get started with Twitter as a business

Featured Article

How to get started with Instagram as a business