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Your customers are now working, shopping and socialising online. We offer expertise and small business-orientated support to help you reach them.

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The Adshare Blog

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How to Use Display and Video Ads as part of your goal to achieve Brand Awareness and Reach

Display and video adverts are the most used forms of Google Ads for small businesses and charities. When done right, they can generate a substantial amount of brand awareness as...

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Featured Article

What is lead generation and how can it help your business grow?

We live in a digital world, where a large percentage of everything is done online. So, it only makes sense that business owners use online tools to promote their businesses....

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Featured Article

How can Direct Response Copy Help my Business?

So you’ve put in all the work, done the ads, and managed to get a steady stream of visitors to your website. But are you able to keep them there...

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Featured Article

Can the Inverted Pyramid structure boost my web and email marketing?

Life’s too short, the internet is full of writing, and most of your audience has mental fatigue. They will not scroll. This is why most writing for the web and...

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How can keeping my copy simple improve the performance of my landing page?

Your target audience doesn’t have the mental stamina or time to read a page of content that takes aeons to get to the point. If you haven’t grabbed their attention...

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Why can keeping your copy brief improve your page performance?

Why? Because your target audience doesn’t have the time, mental stamina or desire to wade through pages of content to get to the point. People today are inundated with information...

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How to write copy that your audience won’t click away from.

Want your copy to make an impact but don’t know where to start? Start with not scaring your audience away! Here are some tips that will ensure your visitors don’t...

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SEO 101 | What’s technical SEO and where do I start?

‘Technical SEO’ involves the technical adjustments you make to your website to make it crawlable (open to data collection), indexable (open to search engine grouping), and deliverable by search engines...

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SEO 101 | What is Local SEO and how to go about it?

As a business, you want potential customers who are close to your premises to easily find you, and your location when they search for the kind of products or services...

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Featured Article

SEO 101 | What’s off-page SEO and how to make it happen?

‘Off-page SEO’ refers to all the actions you take outside your website to drive more visitors and engagement – called ‘link building’. In other words, it’s the strategies you put...

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How do Google Ads improve my business’s overall performance?

Google Ads does more than just help you get paid traffic for your ad campaigns online. It can actually boost your performance across multiple aspects of your digital activity. Here’s...

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Featured Article

Website traffic| How Google video network can help

A Video network campaign, as the name suggests, is a video-based campaign type.  Here, you connect with your target audience visually on YouTube and across its millions of partnered websites...

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Featured Article

Website traffic| How can Google Search network help?

Search Network is a primary text-based campaign type that allows businesses of all sizes to bring visibility and engagement to their websites by placing their ads on any part of...

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Featured Article

Website traffic | How Google Discovery network can help

When people hop on YouTube, Google App, and Gmail, they’re ready to discover new things. Google discovery network helps position your ad before 3+ billion people actively searching for new...

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Featured Article

Manual CPC: What is it? How can it help me generate website traffic?

Manual CPC is a bidding strategy that allows you to make all the decisions on your ad bidding and performance. Here you can manually increase or reduce your bid amount...

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Featured Article

Maximise conversion value: What is it? How can it help me generate website traffic?

Maximise conversion value tells Google to focus on driving the most returns to your campaign. Expressly, you’re instructing Google to bring you the highest money possible on your ad spend...

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Featured Article

Maximise CPV bidding strategy explained

Maximise cost per view (CPV) is a bidding strategy that allows you to set a value you pay for each individual viewing or interacting with your video. These interactions could...

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Featured Article

Maximise conversion value explained

Maximise conversion value is a bidding strategy that tells Google to focus on bringing the most value on your success indicator as your budget can permit, also known as conversion....

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Featured Article

Introduction to Google Analytics

Google Analytics (GA) is a data tracking tool and platform from Google. It allows you to keep track of the performance of your ads, websites, applications, videos, and social networking...

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Featured Article

How to Generate Brand Awareness and Reach

Why use Google Ads to Generate Brand Awareness & Reach? Brand awareness is crucial for your business because people who know and recognise your business are much more likely to...

Read More

Featured Article

Product and brand consideration

Product and Brand Consideration is an ad goal under Google Ads that promotes your business or product via video, on YouTube and Google’s partner sites. It allows you to connect...

Read More

Featured Article

Using Google Ads to Generate Website Traffic

Google ads is an advertising platform from Google that puts your business, products, services, and promoted activities before people actively search online for them. It takes advantage of Google’s digital...

Read More

Featured Article

How to Use Google Ads to Generate Leads

So you've learned what Lead Generation is and you want in on the game, to promote your small business or non-profit organisation online. You've made the right decision. Lead generation...

Read More

Featured Article

How to Use Display and Video Ads as part of your goal to achieve Brand Awareness and Reach

Display and video adverts are the most used forms of Google Ads for small businesses and charities. When done right, they can generate a substantial amount of brand awareness as...

Read More

Featured Article

What is lead generation and how can it help your business grow?

We live in a digital world, where a large percentage of everything is done online. So, it only makes sense that business owners use online tools to promote their businesses....

Read More

Featured Article

How to Use Display and Video Ads as part of your goal to achieve Brand Awareness and Reach

Display and video adverts are the most used forms of Google Ads for small businesses and charities. When done right, they can generate a substantial amount of brand awareness as...

Read More

Featured Article

How to Generate Brand Awareness and Reach

Why use Google Ads to Generate Brand Awareness & Reach? Brand awareness is crucial for your business because people who know and recognise your business are much more likely to...

Read More

Featured Article

What is lead generation and how can it help your business grow?

We live in a digital world, where a large percentage of everything is done online. So, it only makes sense that business owners use online tools to promote their businesses....

Read More

Featured Article

Product and brand consideration

Product and Brand Consideration is an ad goal under Google Ads that promotes your business or product via video, on YouTube and Google’s partner sites. It allows you to connect...

Read More

Featured Article

How to Use Google Ads to Generate Leads

So you've learned what Lead Generation is and you want in on the game, to promote your small business or non-profit organisation online. You've made the right decision. Lead generation...

Read More

Featured Article

Using Google Ads to Generate Website Traffic

Google ads is an advertising platform from Google that puts your business, products, services, and promoted activities before people actively search online for them. It takes advantage of Google’s digital...

Read More

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Straightforward navigation along your digital journey

Traditional growth strategies are no longer viable. Companies know this: they understand the urgent need to adapt, and are prepared to invest time and effort to do so.

But for smaller businesses, it’s not so easy.  A lack of knowledge and time, combined with contradictory advice, can frustrate your journey. How do you know which route to take? And how do you decide which steps to take first?

This is where we come in.

Want to know how we can help you on your digital journey?

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