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Display and video adverts are the most used forms of Google Ads for small businesses and charities. When done right, they can generate a substantial amount of brand awareness as...
Read MoreWe live in a digital world, where a large percentage of everything is done online. So, it only makes sense that business owners use online tools to promote their businesses....
Read MoreYou’ve probably heard about website auditing, but do you know what it means? Website auditing involves thoroughly analysing your website for technical, on-page, off-page, and local SEO performance data. As...
Read MoreAn indented sitelink or result displays a group of similar pages from the same domain on a SERP. These grouped pages share the same primary keyword but seem to satisfy...
Read MoreWith all the responsibilities you and your team shoulder, it's unrealistic and impossible to try to track your site's SEO performance manually. One, you'll be walking blindly. Two, you'll be...
Read MoreDid you wake up to find your web page deranked or your website deindexed? These things happen for many reasons ranging from human to algorithm-triggered issues. Below are some common...
Read MoreMany businesses already growing in the digital space are doing what you're doing. These successful businesses outrank yours in search results and conversion. To meet and exceed them, you need...
Read MoreSEO is constantly changing. Every year, Google makes over 400-500 algorithm updates to improve search results. Below are some things you should do or avoid to rank better this year. ...
Read MoreSince Google's Caffeine algorithm launch in 2010, many bad SEO practices like hidden links have come and gone. Yet, some websites still implement them. These are strategies that search engines like...
Read MoreAs a small business owner or startup, you might think that website content creation is a one-time exercise. Once you’ve built the pages and filled them with content, you may...
Read MoreIf you’ve been learning about SEO and Google analytics, you would have come across the terms, ‘dwell time’ and ‘engagement’ at certain points. Both are used to measure your website's...
Read MorePeople visit your website with visual and informational expectations. If the information isn't structured in a friendly manner or your design is outdated, two-thirds of your visitors might leave for a...
Read MoreIt might interest you to know that 80% of a company's revenue comes from just 20% of its customers. These recurring customers connect deeply with the brand's experience, making them...
Read MoreWhen people and crawlers visit your website, they will likely land on different pages. A messy site structure will confuse them and lead to higher bounce rates and indexing problems....
Read MoreBacklinks and internal links (inner links) are integral to your SEO success. Both improve your page’s traffic and ranking on the SERP. We've detailed the how and why below. Backlink:...
Read MoreAppearing high on an organic search -it’s what we all want. And this is why people optimise (SEO) their pages, videos, and images to meet the requirements of a search...
Read MoreThe simple answer is ‘NO’. Google Ads cannot directly influence the position of your website on an organic search. If it did, it would become a pay-to-win engine. Internet users...
Read MoreSocial media isn’t a direct search ranking factor for search engines like Google. Just posting a link to your website on social media won’t tell search engines that your website...
Read MoreOver 4.66 billion people are internet users. Of this number, 92.6% are mobile users. This means that at least 61% of your website viewers, at any given time, are mobile...
Read MoreImages play a key role in improving your visitors' understanding of a subject and their general experience on your site. It also gives search engines contextual visuals to share with...
Read MoreOne thing’s for sure about SEO - it’s a work in progress. As your business moves towards your goals, you want to ensure it remains on the right track and...
Read MoreSEO is a big part of your online business. It’s also a lot of work and definitely not something you can do without a plan in place. Having a plan...
Read MoreYou think you know what SEO is? Think again. Yes, we all understand how it works in principle: SEO involves optimising your website/web page elements so that they can appear...
Read MoreSo you’ve put in all the work, done the ads, and managed to get a steady stream of visitors to your website. But are you able to keep them there...
Read MoreLife’s too short, the internet is full of writing, and most of your audience has mental fatigue. They will not scroll. This is why most writing for the web and...
Read MoreYour target audience doesn’t have the mental stamina or time to read a page of content that takes aeons to get to the point. If you haven’t grabbed their attention...
Read MoreWhy? Because your target audience doesn’t have the time, mental stamina or desire to wade through pages of content to get to the point. People today are inundated with information...
Read MoreWant your copy to make an impact but don’t know where to start? Start with not scaring your audience away! Here are some tips that will ensure your visitors don’t...
Read More‘Technical SEO’ involves the technical adjustments you make to your website to make it crawlable (open to data collection), indexable (open to search engine grouping), and deliverable by search engines...
Read MoreAs a business, you want potential customers who are close to your premises to easily find you, and your location when they search for the kind of products or services...
Read More‘Off-page SEO’ refers to all the actions you take outside your website to drive more visitors and engagement – called ‘link building’. In other words, it’s the strategies you put...
Read MoreKeeping your audience entertained, inspired, and updated is the best way to ensure your brand is always on the minds of your followers. But how do you accomplish this? Read...
Read MoreTwitter is the platform where your consumers join the latest conversations in their favourite industries and about their favourite topics. Needless to say then, running out of ideas on what...
Read MoreGetting your audience's attention and maintaining it on a platform like Facebook is no easy feat. It takes planning and proper execution. The average Facebook user has 1,500 stories battling...
Read MoreWith 1.39 billion monthly active users, Instagram is the fourth largest social channel. That’s a whole lot of potential for expanding your audience base. But it also means that your...
Read MoreDon’t start tweeting blindly! We recommend doing some thorough research about your consumers on Twitter before you start using the platform. We promise that it will save you from stunted...
Read MoreAs a brand or professional, before you start posting on your Facebook page, you should ask yourself some important questions: Who is my market audience? How well do I know...
Read MoreWant to get your business/organisation onto Twitter? Twitter requires business owners and professionals to have a regular account first, before this can be turned into a Business/Professional account. So, to...
Read MoreTo run your business on Instagram, you’ll need to open an Instagram professional account. You can always use your personal profile, but that will prevent you from accessing the necessary...
Read MoreCreate a personal account First things first, you need to open a personal account on Facebook before you can create a business page. Your personal profile will be the first...
Read MoreIt’s highly unlikely that you wouldn’t know what social media is. But just in case you’ve been meditating in seclusion up in the Himalayan mountains for the past two decades...
Read MoreGoogle Ads does more than just help you get paid traffic for your ad campaigns online. It can actually boost your performance across multiple aspects of your digital activity. Here’s...
Read MoreA Video network campaign, as the name suggests, is a video-based campaign type. Here, you connect with your target audience visually on YouTube and across its millions of partnered websites...
Read MoreSearch Network is a primary text-based campaign type that allows businesses of all sizes to bring visibility and engagement to their websites by placing their ads on any part of...
Read MoreGoogle Display Network is an image and text-based campaign type that allows advertisers to visually engage with their ideal consumers across millions of websites and apps. When you run an...
Read MoreWhen people hop on YouTube, Google App, and Gmail, they’re ready to discover new things. Google discovery network helps position your ad before 3+ billion people actively searching for new...
Read MoreCost per a thousand viewable impression (CPM or vCPM) is a bidding strategy that charges you a set value for each 1,000 view your ad gets. Under the display network,...
Read MoreTarget return on ad spend (ROAS) is a bidding strategy that tells Google to focus on realising a set value based on your ad spend (total money budgeted for a...
Read MoreTarget impression share tells Google how often you want your ad to show for your targeted keywords. Under this bidding strategy, you can choose where you want your ad to...
Read MoreThis bidding strategy tells Google to drive as much conversion (actions like clicks, visiting a page, sales, sign-ups, etc.) as possible on your daily budget. Here you just set your...
Read MoreMaximise clicks bidding strategy tells Google to focus on driving the most clicks possible on your budget. All you do is set a daily budget, and Google will try to...
Read MoreManual CPC is a bidding strategy that allows you to make all the decisions on your ad bidding and performance. Here you can manually increase or reduce your bid amount...
Read MoreTarget cost per acquisition is a bidding strategy that tells Google to focus on bringing the most clicks on your ad based on a value you’ve set. So, if you...
Read MoreMaximise conversion value tells Google to focus on driving the most returns to your campaign. Expressly, you’re instructing Google to bring you the highest money possible on your ad spend...
Read MoreBusinesses and organisations of all sizes can generate sales from google video ad campaigns through YouTube and millions of websites and apps under Google’s video partner program. When you create...
Read MoreSmart Campaigns help small businesses with a lot on their hands generate more sales with a few clicks. This advertising type distributes your ads across the Search and Display Network,...
Read MoreGoogle Search Network campaign is a text ad service that enables businesses of all sizes to gain visibility, engagement, and conversions. Ads on the google search network show across Google’s...
Read MoreGoogle display campaign is an image and text advertising service that enables businesses of all sizes to engage with their new and existing customers across 2+ million sites and apps....
Read MoreGoogle Discovery campaign helps businesses of all sizes visually connect with 86% of online consumers. These are users actively looking for new products, services, brands, and experiences as they browse...
Read MoreViewable cost per a thousand impressions (vCPM) is a bidding strategy that allows businesses and advertisers to gain massive views for little cost. Here you set the value you want...
Read MoreTarget ROAS (return on ad spend) is a bidding strategy that allows you to set a profit value you want from your ad investment. Once set, google ads optimizes your...
Read MoreTarget impression share is a smart bidding strategy that drives massive impressions (views) to your ads. This bidding strategy distributes your ads to the absolute top, top, and anywhere around...
Read MoreTarget Cost Per Acquisition is a bidding strategy that gives you the option to set a value for each customer google brings on your ad. This allows you to pay...
Read MoreMaximise conversion is an automated bidding strategy that focuses on bringing the highest sales returns on your daily budget. This metric doesn’t require advertisers to set up individual keywords to...
Read MoreMaximise conversion value is an automated bidding strategy under the search campaign that brings you the most value for any given budget. This strategy is like target ROAS (return on...
Read MoreMaximise clicks is an automated bidding strategy that helps businesses drive the most click-throughs on their ads call-to-action while spending their daily budget. Here google focuses on bringing the most...
Read MoreManual cost per click (CPC) gives you the freedom to modify your ad throughout its circle to get the most value. With this metric, you get to choose how much...
Read MoreEnhanced cost per click (ECPC) is a bid strategy that helps improve the returns you get when using manual CPC. Once enabled, this bidding strategy will allow Google to use...
Read MoreWhen you run a video ad campaign on Google ads, your ads are subject to campaign subtypes. These are simply video formats that are set to bring the most value...
Read More86% of people prefer videos over other forms of content delivery. This is likely because videos give them a real-world view of the subject. It adds more depth and details...
Read MoreInfluence consideration is a video campaign subtype that allows you to create a 30-seconds skippable ad. These ads are in-stream ads, meaning they pop up when a viewer is already...
Read MoreProduct and brand consideration is an ad goal under Google Ads that unveils your business or product to your target market across YouTube and Google’s partner sites. It allows you...
Read MoreGoogle local campaign is a service from Google that helps local businesses, service providers, and charities gain massive awareness (promotion) and conversion (visits or calls). This service gives your potential...
Read MoreUsing video campaigns is one of the easiest ways through which you can put your small business or charity in the face of real prospects. This is because video ad...
Read MoreSMART campaigns are a great tool to help small businesses and charities reach a wide target audience. With this campaign type, owners of businesses and nonprofits can market their brand,...
Read MoreCharity founders and small business owners want to reach more people in more places. Their aim is to generate leads that translate into donors for the charities, and customers for...
Read MoreIn the 21st century world, the process that a consumer takes before making a decision is vast and almost limitless. A consumer with access to the internet is not limited...
Read MoreGoogle Ads smart campaigns are a great tool to build your small business or charity. It's an automated tool programmed to help you create cutting-edge awareness for your business or...
Read MoreMaximise clicks is an automated bidding strategy that drives the most ad clicks on any given budget. Here, you set your preferred budget, cost per click (CPC), and Google does...
Read MoreManual cost per click (CPC) is a fully manual ad campaign strategy. Here, you have complete control over your ad performance, cost per click, how much you bid on individual...
Read MoreEnhanced cost per click (CPC) is an additional strategy to the manual CPC. It helps businesses of all sizes automate their keyword performance monitoring and adjustment. When you enable this...
Read MoreViewable Cost Per a thousand Impression (vCPM) is a strategy unique to the video and display networks. This bidding metric allows you to set a value you pay each time...
Read MoreROAS (return on ad spend) is a metric that allows you to set a conversion value you want for the amount spent on your ad. Once set, google optimises your...
Read MoreTarget impression is a smart bidding strategy that helps businesses of all sizes drive huge visibility (impression) to their firm through their ad. Ads with this metric can show at...
Read MoreTarget CPA (Cost Per Acquisition or Action) is an ad strategy that allows you to set a value you pay for each potential customer google brings. Once set, Google determines...
Read MoreMaximise conversions is an automated bidding strategy that focuses on getting the most leads possible on your specified budget. This metric uses your past ad performance alongside its machine learning...
Read MoreMaximise conversion value is a bidding strategy like ROAS (return on ad spend). It helps businesses of all sizes to get the best returns on investment while exhausting their ad...
Read MoreWhen it comes to your Google Ads campaigns, it’s so crucial you’ve picked the right solutions for all of your needs. To this end, today, our team has come up...
Read MoreWith Google Ads, you can set up your campaign to achieve a specific goal such as to generate web traffic or to achieve sales, or in this case, to generate...
Read MoreWhen it comes to optimising your Google Ads campaigns to generate brand awareness and reach, there are a few different strategies you can follow. Fortunately, today, we’ll be looking at...
Read MoreTag manager linking Google Tag Manager (TGM) is a tag management system that helps you add, organise, change, test, and install tags on your digital product (website or app). It...
Read MoreGoogle AdWords is google’s ad service that enables you to put your products or services at the top and bottom of the search result page (SERP). This gives your listed...
Read MoreAutomated rules help businesses and advertisers make changes to several elements in their ad account when certain conditions are met. It allows you to freely step away from monitoring your...
Read MorePlacement exclusion is a tool that enables you to specify pages, sites, apps, and videos you don’t want your ad to appear on. This helps you filter ad locations that...
Read MoreA negative keyword list is a smart way to avoid your ad appearing to the wrong audience. This can help you save costs and eliminate false impressions (views, likes, shares,...
Read MoreGeo-targeting allows you to show your ads to only people within a location you have chosen. It gives local businesses a chance to only target potential consumers around their service...
Read MoreCreating a custom audience(segments) allows you to appropriately target people currently looking for what you’re selling (intent) and those who generally have an interest in what you sell (affinity). This...
Read MoreGoogle keyword planner helps you target your ideal consumers by providing broader search phrases surrounding your ad theme. Through this tool, you learn what key terms people search for the...
Read MoreGoogle recommendation page shows an overview of your account and campaign performance history. This tab doesn’t only show you how your ads perform but recommend actions to improve them. How...
Read MoreAd preview and diagnostics show your ad as it appears on the campaign network you’ve chosen when you insert your targeted keyword in its search box. It also gives you...
Read MoreMaximise cost per view (CPV) is a bidding strategy that allows you to set a value you pay for each individual viewing or interacting with your video. These interactions could...
Read MoreCost per a thousand viewable impressions (CPM or vCPM) is a bidding strategy that allows you to set a value you pay each time your video gains 1,000 views. It...
Read MoreMaximise conversion value is a bidding strategy that tells Google to focus on bringing the most value on your success indicator as your budget can permit, also known as conversion....
Read MoreGoogle Analytics (GA) is a data tracking tool and platform from Google. It allows you to keep track of the performance of your ads, websites, applications, videos, and social networking...
Read MoreGoogle ads is a google service that helps businesses and organisations of all sizes connect with consumers worldwide. It achieves this by pushing your adverts right in front of your...
Read MoreWhy use Google Ads to Generate Brand Awareness & Reach? Brand awareness is crucial for your business because people who know and recognise your business are much more likely to...
Read MoreProduct and Brand Consideration is an ad goal under Google Ads that promotes your business or product via video, on YouTube and Google’s partner sites. It allows you to connect...
Read MoreGoogle ads is an advertising platform from Google that puts your business, products, services, and promoted activities before people actively search online for them. It takes advantage of Google’s digital...
Read MoreSo you've learned what Lead Generation is and you want in on the game, to promote your small business or non-profit organisation online. You've made the right decision. Lead generation...
Read MoreDisplay and video adverts are the most used forms of Google Ads for small businesses and charities. When done right, they can generate a substantial amount of brand awareness as...
Read MoreWe live in a digital world, where a large percentage of everything is done online. So, it only makes sense that business owners use online tools to promote their businesses....
Read MoreYou’ve probably heard about website auditing, but do you know what it means? Website auditing involves thoroughly analysing your website for technical, on-page, off-page, and local SEO performance data. As...
Read MoreAn indented sitelink or result displays a group of similar pages from the same domain on a SERP. These grouped pages share the same primary keyword but seem to satisfy...
Read MoreWith all the responsibilities you and your team shoulder, it's unrealistic and impossible to try to track your site's SEO performance manually. One, you'll be walking blindly. Two, you'll be...
Read MoreDid you wake up to find your web page deranked or your website deindexed? These things happen for many reasons ranging from human to algorithm-triggered issues. Below are some common...
Read MoreDisplay and video adverts are the most used forms of Google Ads for small businesses and charities. When done right, they can generate a substantial amount of brand awareness as...
Read MoreWhy use Google Ads to Generate Brand Awareness & Reach? Brand awareness is crucial for your business because people who know and recognise your business are much more likely to...
Read MoreProduct and Brand Consideration is an ad goal under Google Ads that promotes your business or product via video, on YouTube and Google’s partner sites. It allows you to connect...
Read MoreGoogle ads is an advertising platform from Google that puts your business, products, services, and promoted activities before people actively search online for them. It takes advantage of Google’s digital...
Read MoreWe live in a digital world, where a large percentage of everything is done online. So, it only makes sense that business owners use online tools to promote their businesses....
Read MoreSo you've learned what Lead Generation is and you want in on the game, to promote your small business or non-profit organisation online. You've made the right decision. Lead generation...
Read MoreWe’re constantly evolving and adding to our knowledge base. But if you need to know something now, tell us. We’ll prioritise you.
Traditional growth strategies are no longer viable. Companies know this: they understand the urgent need to adapt, and are prepared to invest time and effort to do so.
But for smaller businesses, it’s not so easy. A lack of knowledge and time, combined with contradictory advice, can frustrate your journey. How do you know which route to take? And how do you decide which steps to take first?
This is where we come in.