Asian Medical Charity closes in on £20m annual income target.

THE PROBLEM

Established in the early 90s, Asian Medical Charity is the UK fundraising leg of a medical charity in Pakistan. Their biggest problem was that they were struggling to adapt to an increasingly digital age and reach new audiences with the potential to become the ‘right’ kind of donors. They also wanted year-on-year growth but without having to increase costs or reduce their current ROI.

OUR SOLUTION

As one of our Enterprise clients, Asian Medical Charity got our end-to-end service plan. The first thing we did was build them a new website with improved UX and content, guided by our data-driven insights. We then went on to provide support across every aspect of their digital journey.

We worked with Asian Medical Charity to develop strategies for their year-round and seasonal fundraising campaigns, geared towards growth. We helped them manage and execute their campaigns across multiple channels. We took on the management and maintenance of their website, working closely with them to create regular, bespoke content for web, email and social media.

THE OUTCOME

Eight years later, Asian Medical Charity is one of our long-time clients and currently closing in on their first £20m annual income target. They’ve also achieved their best possible ROI ever. They approached us for our 12+ years of experience and exposure in the Muslim charity sector. We gave them end-to-end service geared towards growth and achieving lasting brand equity. They’ve never looked back.

Does this scenario sound familiar to you? Get in touch to explore how we can help you succeed.

Asian Medical Charity

“AdShare has gone from delivering our email campaigns to playing a key role in the development of our overall fundraising strategy. They know the online market well and have competent and reliable staff who are always there to help us. We’ve been with AdShare since 2015.”

Operations Manager

Asian Medical Charity

“AdShare managed a huge website upgrade for us, which was extremely successful. We now trust them with the day-to-day management of our website, our digital advertising campaigns and our social media strategy. They handle everything from design to copy creation and development requirements.”

UK Manager

Asian Medical Charity

“Not only has AdShare proven to be extremely good value but they remain consistently proactive, engaging and professional. The AdShare team are like an extension of our organisation, even participating in our charity events and treks. We couldn’t imagine working with any other agency.”

Events & Volunteers Coordinator

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