THE PROBLEM
Established in the US, in 2017, International Investment Firm gained success in a short time as a specialist in providing halal investment solutions through their own platform. In 2018 they were ready to launch in the UK but needed digital marketing experts who understand Muslims – i.e. their giving and buying patterns and concerns around halal finance. These factors would determine the drivers and interests International Investment Firm would need to tap into if they were going to successfully launch their offering.
OUR SOLUTION
AdShare ticked all the boxes and quickly became a vital part of International Investment Firm’s launch plans in the UK. We worked with them to develop a strategy that ensured they reached the right segment audience in a short period and in the most cost-effective way. We delivered a supporting campaign for their launch which generated visitors. Afterwards, we used the insight we’d developed during this time, to evolve our offerings into a service that delivered higher-value customers, at a third of the targeted acquisition cost.
THE OUTCOME
We over-exceeded the targets set for us, and International Investment Firm achieved a significant addition to their bottom line as a direct result of our activities. They gained a high volume of customers within first 12 months of their UK launch.
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