Insights Ramadan 2025

This year, we supported digital campaigns that raised over £13 million and brought in more than 60,000 donations for Muslim-led charities of all shapes and sizes.

Big numbers, yes—but behind them are even bigger lessons. From what made people click (and donate), to what made them bounce, we’ve broken it all down below. Whether you’re planning your next campaign or just want to know what actually works during Ramadan, here’s your quick rundown.

Every year, we build digital fundraising roadmaps for charities looking to reach Muslim audiences. Get in touch to find out how we can help take your charity to the next level.

Don’t Underspend and Hope for the Best

A few campaigns could’ve scaled way more—if only they had the budget.

Trying to increase spend halfway through didn’t work as well as expected. Platforms take time to adjust, and sudden changes often knocked campaigns into a “learning” phase that disrupted everything.

Set your budget early, with some breathing room if things take off.

A Good CTR Tells You Everything

Campaigns with a Click-Through Rate (CTR) over 1% consistently delivered stronger ROI.

The common thread? Clear, emotional messaging and a slick handoff from ad to landing page. A bit of headline testing and tweaking CTAs made a big difference. It’s not rocket science—it’s just knowing your audience.

Donation Funnels: Where Good Campaigns Go to Die

Getting clicks is one thing. Getting actual donations? That’s where things get tricky.

We saw some campaigns go from strong engagement to zero conversions. What went wrong? Usually:

• Slow loading donation pages
• Overcomplicated forms
• Unclear donation asks

We always recommend doing a full funnel audit. It’s not the sexy stuff, but it can make or break your ROI.

It’s Not About Spending More

We’ll say it louder: a bigger budget doesn’t always mean better results.

Some of the highest-performing campaigns we worked on had modest budgets. What made them shine was:

• Smart bidding strategies
• Creative that actually resonated with real people
• Landing pages that didn’t frustrate users

It’s all about working smarter—not just throwing money at the problem.

Speak to the Right Crowd

Niche targeting outperformed broad campaigns every time.

It’s simple: when your message is aligned with what your audience actually cares about, they’re more likely to act. The trick is knowing what to say—and who to say it to.

Reach Doesn’t Always Mean Results

Some campaigns got millions of impressions but struggled to convert.

Others focused on a smaller, more invested audience and smashed their goals. The difference? Emotion, timing, and urgency.

In short: don’t just aim to be seen. Aim to be felt.

What the Best Campaigns Had in Common

Here’s what worked:

• Smart, low-CPC bidding strategies
• High CTRs thanks to emotional, relevant content
• Fast, mobile-optimised donation pages
• Steady, well-managed budgets (no panic changes mid-way)
• Prepped and finalised creatives before Ramadan began

What You Can Do Now

To get ahead for next time: Audit your donation journey from start to finish

• Speed up your donation pages and simplify your asks
• Lock in your creatives early
• Build your campaign budget with some room to scale
• Test, test, test before the campaign kicks off

A Few Industry Trends You Should Know

• Year-round digital presence builds trust. Don’t go quiet outside Ramadan.
• Brand bidding wars are heating up—driving up costs across the board.
• Costs shot up by 30% this year due to commercial brands entering the space.
• Last-minute changes (to sites or creatives) did more harm than good.

Final Word

Ramadan’s digital space is only getting noisier. But that doesn’t mean you can’t stand out.

The campaigns powered by our platform this year showed that with the right tools—intelligent targeting, live tracking, and cross-platform delivery—you can cut through the noise and convert more meaningfully.

Already thinking ahead to Qurbani? Our platform is built to simplify your campaign planning, amplify your reach, and take the guesswork out of performance.

Book a demo today and see how our AI-powered platform can take your next campaign to the next level.