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Ramadan 2025 Insights: Trends, Data and Digital Opportunities for Muslim Charities

Fundraising Ramadan

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60,000+ donations. £13M+ raised. One very busy month.

This Ramadan, we supported digital campaigns that helped raise over £13 million across Muslim-led charities of all sizes.

Behind the numbers? Rich insights on what moved people to give—and what made them bounce. Whether you’re planning your next campaign or want to know what actually works in Ramadan, this breakdown is for you.

 Our Services

Did you know?

Our platform gives you direct access to one of the largest GDPR-compliant email databases of UK Muslims—over 650,000 active contacts—fully integrated and ready to activate within your campaign.

As part of our platform offering, email marketing is built in. You can launch intelligent, multi-stage email cycles that are data-driven, highly targeted, and fully optimised to drive traffic, engagement, and conversions.

Everything—from set-up and design to delivery, testing, reporting, and refinements—is managed seamlessly within the platform, giving you full visibility and control without the manual work.

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Don’t Underspend and Hope for the Best

Several campaigns could have doubled their results—if only they’d backed strong performance early.

Midway budget boosts didn’t deliver as expected. Why? Platforms like Meta and Google enter a new “learning phase” every time the budget shifts dramatically. That disrupts performance and raises CPAs.

Tip: Set a scalable budget from the start. Build in room for momentum.

What a High CTR Really Tells You

Campaigns with a CTR above 1% consistently delivered stronger ROI.

What made the difference?

  • Emotional messaging that resonated
  • Clear, confident headlines
  • Seamless transition from ad to landing page

Even small tweaks to CTAs and copy shifted the dial. Don’t underestimate the power of clarity.

Funnels: Where Good Campaigns Go to Die

Clicking an ad isn’t the same as completing a donation. Strong engagement still fell flat when donation funnels weren’t optimised.

Common friction points:

  • Slow-loading mobile pages
  • Overcomplicated forms
  • Vague or confusing donation options

Tip: Audit your full journey—from ad to final thank-you page. AI tools like Hotjar and GA4 help you spot where people drop off.

AI Giving Trends: What We Learned

We saw a sharp rise in AI-assisted giving behaviours, including:

  • Donations triggered after multiple brand touches (e.g. 3+ ads across platforms)
  • Search-assisted giving driven by Ramadan-related content
  • Higher conversions for charities with predictive donation tools and dynamic ask amounts

AI-powered re-marketing also helped re-engage bounce traffic—especially between iftar and midnight, when giving spiked.

Mobile-First Isn’t a Trend—It’s the Norm

Over 82% of all donation journeys started on mobile. But not all campaigns were built for it.

Top performers:

  • Loaded in under 3 seconds
  • Auto-filled donor info
  • Offered Apple Pay, Google Pay, or one-tap options

If your form still requires a Zoom gesture to read it—you’ve already lost the donor.

Platform-Specific Performance

Meta (Facebook & Instagram):

  • Strongest for upper-funnel awareness + retargeting
  • Video + motion graphics outperformed static by 34%
  • Stories delivered the lowest CPCs

Google Search & Display:

  • High-intent traffic, especially on brand keywords
  • Broad match with smart bidding worked better than expected
  • Display drove cost-effective reach but needed stronger creative

Youtube + Streaming:

  • Underused, but high engagement when done right
  • Best for long-form storytelling and donor education

Niche Targeting > Broad Reach

Broad campaigns might look good on paper—but niche targeting won every time.

The best performers:

  • Targeted diaspora segments with tailored language and values
  • Used faith-aligned interest groups + lookalike audiences
  • Leaned into urgency and cause specificity

It’s not about being everywhere. It’s about being deeply relevant where it counts.

What the Best Campaigns Had in Common

  • Smart, low-CPC bidding strategies
  • Pre-approved creative finalised before Ramadan
  • High CTRs from emotional, relevant ads
  • Mobile-first donation funnels
  • Steady, well-managed budgets
  • AI dashboards tracking performance in real-time
  • Cross-channel coordination (not siloed ads)

What You Can Do Now

To prep for your next big campaign (Ramadan, Qurbani or beyond):

  • Speed up your mobile donation pages
  • Simplify your donation asks
  • Lock in creatives early
  • Test everything in advance
  • Don’t delay AI setup—platform learning takes time

Key Industry Trends to Know

  • Costs rose 30% vs. 2024—driven by commercial brands bidding on faith-aligned terms
  • AI-powered campaigns saw up to 2.3x higher donation value
  • Last-minute creative swaps consistently underperformed
  • Year-round digital presence built donor trust ahead of Ramadan

Final Word

Ramadan’s digital space is getting louder—but your campaign can still stand out.

With the right tools, smart data, and faith-aligned strategy, you can reach the right people at the right time—and inspire giving that actually makes it through the funnel.

Ready to future-proof your fundraising?

Our AI-powered platform makes campaign planning easier, spending smarter, and results more predictable.

Book a demo and let’s build a campaign that converts.

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    Frequently asked questions about fundraising in Ramadan

    • Without the right landing page, all the effort you make in generating visitors over Ramadan can go to waste. So, it’s essential that you put the effort into getting this right. Here are some effective tips to help you create the perfect Ramadan landing page for your charity.

    • Assets are the elements needed to create campaign landing pages, ads, emails and much more. Here is a guide to what assets you’ll need for your Ramadan campaign and how to prepare them.

    • This depends on the scale of your campaign and your readiness across channels. Get in touch and we’ll help you assess your readiness and potential to raise funds.

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