How to Build a High-Converting Qurbani Campaign That Connects and Converts

As Eid al-Adha approaches, the importance of a successful Qurbani campaign grows. Whether you’re targeting long-time supporters or new donors, your campaign must deliver both authenticity and a powerful digital experience. In this guide, we break down the essential elements needed to drive donor acquisition and make a real-world impact with your Qurbani initiatives.

1. Religious Clarity and Trust

Authenticity is everything.

Donors need to feel confident that their Qurbani is valid and timely. To build trust:

– Compliance: Ensure that your Qurbani is performed according to Islamic rulings and on the correct days (10th–12th Dhul Hijjah).

– Transparency: Clearly display the credentials of your scholars and share the fatwas supporting your methods.

– Logistics: Provide detailed insights into how the sacrifice is executed, from selection to distribution. A campaign that openly communicates its religious authenticity reassures donors that their contributions align with their spiritual values.

2. Clear, Tiered Pricing

Tailor your offers to meet diverse donor capacities.

Not every donor is in the same position financially. Smart campaigns segment Qurbani offerings into clear tiers:

– Low-Cost Qurbani: Options typically in the range of £20–40, ideal for regions like Africa or South Asia.

– Middle-Tier Options: Priced around £50–100, these can cover shared sacrifices (e.g., a part of a cow) in South Asia.

– Premium Qurbani: Ranging from £150–300, these are for donors looking to sponsor a full animal in places like Palestine, Syria, or Yemen.

Clearly label each option (e.g., “Sunnah Qurbani from £35” or “Palestine Qurbani – Urgent Need”) so donors understand the impact of their gift on a regional level.

3. Visual, Real-World Impact

Show, don’t just tell.

Videos and pictures truly do speak louder than words alone. Your campaign’s visuals should:

– Highlight Beneficiaries: Use images and videos that show where the Qurbani meat goes, featuring smiling faces, beneficiaries, and on-ground activities.
– Repurpose Content: Even if you’re using footage from previous campaigns, update it with fresh captions and framing to resonate with your audience.
– Storytelling: Use case studies, before/after shots, and real-life testimonials to illustrate the tangible impact of donations.

This visual storytelling not only informs donors but also builds an emotional connection to your cause.

4. Urgency & Scheduling

Time is of the essence.

Most donations arrive in the final stretch of Dhul Hijjah, particularly the last 7–10 days and on the night before Eid. Structure your campaign into three key phases:

1. Pre-Dhul Hijjah: Kick off with an early-bird push encouraging donors to “Lock in your Qurbani now.”

2. 1st–9th Dhul Hijjah: Send timely reminders with spiritual reflections and updates.

3. Eid Eve Blitz: Create a sense of urgency with a “LAST CHANCE to give valid Qurbani!” message.

Utilise countdown timers, real-time donation feeds, and direct channels like WhatsApp SMS to keep the momentum high.

5. Smart Digital Journey

It’s about the entire funnel.

Your Qurbani campaign should seamlessly guide donors from awareness to action:

– Landing Page: Ensure your campaign page is simple, fast, and mobile-friendly.

– Trust Signals: Include logos of recognized scholars, testimonials, and transparent breakdowns of cost and impact.

– Upsells and Bundles: Offer options for donors to add another Qurbani, gift one on behalf of a loved one, or bundle with Zakat contributions.

– Family Options: Consider a “Qurbani for Each Family Member” feature to increase overall donations.

A frictionless digital journey helps maintain donor interest and maximises conversions.

6. Messaging That Connects

Craft messages that evoke emotion and relevance.

Your campaign’s narrative should be compelling and relatable:

– Emotionally Charged: Use lines like, “While you prepare your Eid meal, they have none,” or “Give the Sunnah of Ibrahim (AS) – feed the Ummah.”

– Localised Impact: Personalise messages such as “Qurbani in Gaza: A gift of dignity during hardship.”

– Story-Driven: Every piece of content should share a story—a child receiving meat, a mother’s prayer, or the care taken in the sacrifice process.

This approach makes every donation feel like a meaningful contribution to a larger story.

7. Geo-Targeting & Choice

Empower donors with options.

Allow your audience to choose the cause that resonates most with them:

– Regional Focus: Let donors select from options like “Where it’s most needed” or specify a particular country.

– Cause-Driven Campaigns: Highlight specific appeals such as “Qurbani in Gaza” or support for “Orphan Families’ Eid.”

This personalisation encourages donors to connect with the campaign on a personal level and reinforces their sense of global impact.

8. Add-ons and Gifts

Enhance the donor experience with thoughtful extras.

Encourage further engagement by offering additional ways to give:

– Honor Loved Ones: Provide options to donate in memory of deceased loved ones.

– Eid Gifts: Allow donors to add Eid gifts for children or support meals alongside the Qurbani.

– Innovative Tools: If feasible, launch a Qurbani calculator for families or create a dedicated WhatsApp broadcast during Dhul Hijjah for timely updates.

These add-ons deepen the donor’s involvement and create a richer, more rewarding experience.

To Conclude

Running a successful Qurbani campaign isn’t just about asking for donations—it’s about building trust, showing impact, and making it super easy for people to give. From clear pricing and religious transparency to powerful visuals, smart timing, and thoughtful messaging, every part of your campaign matters.

With our platform, you’ll reach the widest audience possible—quickly and effectively. We’ve got over 15 years of experience helping charities run high-converting digital campaigns, and we’d love to help you do the same. Want to see how it all works? Book a demo with us today.

And before you go, check out our Ramadan Feedback page to see how we helped other charities level up their campaigns—we can do the same for your Qurbani appeal too.