How to Create the Perfect Qurbani Landing Page

Qurbani is an important time for Muslim charities. But if your Qurbani landing page isn’t up to scratch, all the work you do to attract visitors might go to waste. So, it’s really important to spend time and effort to get this right.

Here, we address everything you should think about when creating your Qurbani landing page, and we’ve also included some good ideas to help you do well this Dhul Hijjah.

Get a standalone landing page

It’s essential to have a dedicated landing page specifically designed for your Qurbani campaign. This page should resemble a microsite during the Qurbani period, providing a seamless experience for donors. 

On the page, you’ll want to feature your key appeals for Qurbani. Typically, there is only one popular charity project for this period, and that’s the booking of Qurbani/Udhiyya which charities perform on behalf of donors for the meat to be distributed to the poor. But some charities include other asks at this time, which also perform well.   

• Qurbani bookings for meat distribution
• Eid gifts for the children in need
• Assistance for needy families (particularly food)

That said, do ensure that the projects showcased on your Qurbani landing page align with your charity’s mission and resonate with your donors. Introducing entirely new projects during Qurbani may disrupt donor engagement and dilute the campaign’s effectiveness. 

Build to convert

Your Qurbani landing pages have one purpose and one purpose only: to convert visitors who ‘land’ on them. Remember, in Qurbani, people have less time than usual to browse a website. They will want to get from A to B quickly so that they can complete their Qurbani booking and log off.

So, a visitor who arrives at your Qurbani landing page needs a clear idea of where they are and what you are asking them to do. Here are some vital points that can ensure a smooth user journey.

• Use a simple and easy-to-remember URL (e.g. /qurbani or /qurbani-2024).
• Use Qurbani-themed banners/images across all your Qurbani pages.
• Include clear price handles and a choice of costs, throughout the page. The choice could be in offering different kinds of animal shares for Qurbani, as well as performing Qurbani in different countries.
• Add links within the body of the text directing visitors to your donation page.
• Have Donate buttons with clear calls to action throughout the page so visitors don’t have to scroll to find them.
• You may also want to include links directing to other areas of the website for information related to Qurbani.
• Within the copy, use highly searched Qurbani keywords to improve rankings and Google quality scores.
• Ensure your Qurbani page is easily accessible from your main menu.
• Include banners and links on the home page directing to the Qurbani page.

If you are planning on having secondary pages, ensure these also include:
• Up-to-date Qurbani 2024 information
• Call-to-actions and Donate buttons
• Qurbani-themed header and images
• Links/buttons that lead visitors back to the main Qurbani landing page.

Have strong headlines and sub-headings

Your headline is the first thing your visitors will see when they land on your Qurbani page. So, you want it to do two things: 

• Grab attention and generate interest.
• Make the purpose of the page clear at first glance.

This rule applies to your subheadings too: they should stand out and grab attention, and as people skim through the page, they should understand what the purpose of each section is based on your subheadings. 

Create clear & concise copy

Don’t overcomplicate things by using too much text on your pages. Remove any repetition or unnecessary copy, and just focus on key messages. i.e., Giving people a reason to book their Qurbani and donate by telling them how their donations can help.

Keep your audience in mind at all times. They don’t have time to read through lots of text. So, keep your body text simple, avoid using too much jargon, and keep the language human.

Get videos & images

A picture really does speak a thousand words. And videos say even more. Powerful videos and images can keep people hooked and engaged. No one wants to read long paragraphs of text, but people always respond positively to the right visuals.

Showcase testimonials and case studies

Case studies and testimonials from beneficiaries evoke emotion and build a connection with your audience. They are very effective at engaging and motivating people to donate. They also inspire trust and demonstrate transparency by showcasing real stories of how donations can help.

Have clear calls to action

Your Call-to-Action buttons are key. Think of them as the doorhandle to your donation page. So, they should be appealing, and interactive and they should invite people to take action. 

We recommend including a variation of call to action throughout the page such as buttons for suggested donation amounts as well as generic ‘donate’ buttons. 

Do use contrasting colours to make your buttons stand out. And insert hyperlinks to other areas of the website to keep visitors on the site longer as they browse more content. 

To conclude

We hope this helps give you some idea of what an effective Qurbani Landing page should look like. To find out more about how you can leverage Qurbani to expand your charity’s digital reach, click here.