How to Build a High-Converting Qurbani Campaign That Connects and Converts

As Eid al-Adha approaches, the pressure to run a meaningful, high-performing Qurbani campaign grows. Whether you’re reaching long-time supporters or attracting new donors, your campaign must offer more than just a donation form—it needs to deliver religious trust, emotional connection, and a seamless digital experience. Here’s how to build a campaign that converts—backed by smart tools, AI, and real behavioural data.

1. Religious Clarity and Trust

Authenticity still matters most.

Donors must feel confident that their Qurbani is valid, ethical, and spiritually sound. Use your platform to:

– Compliance: Make it clear that sacrifices follow Islamic rulings (10th–12th Dhul Hijjah).

– Transparency: Display scholar credentials and fatwas—ideally in video or carousel formats optimised for mobile.

– Logistics: Break down the full journey—from animal selection to meat distribution—in plain language and short-form video.

AI-powered FAQs or chat widgets can answer common donor concerns in real time, boosting trust at the point of hesitation.

2. Clear, Tiered Pricing

Personalisation at scale builds momentum.

Not every donor gives the same amount. Campaigns that offered clear tiers—automatically tailored by location, device, or previous giving—saw up to 28% higher conversion.

Example tiers:

– Low-cost Qurbani (£20–40): For donors giving in regions like Africa or South Asia

– Mid-tier (£50–100): Shared sacrifices, like 1/7 of a cow

– Premium (£150–300):Full Qurbani in high-need areas like Gaza or Yemen

Smart donation pages dynamically highlight urgent locations or bundle options based on behaviour and past activity.

3. Visual, Real-World Impact

AI is transforming visual storytelling.

Dynamic content now allows campaigns to personalise visuals—swapping hero images or video thumbnails based on location, time of day, or previous engagement.

Best practices:

– Show the journey: From sacrifice to delivery, let donors “see” the process.
– Refresh evergreen footage: Use AI to auto-caption or update older content with new text overlays and music.
– Tell micro-stories: Short 10–30 second videos showing individual impact outperformed general overviews.

This is where emotional connection happens—and where urgency is felt most deeply.

4. Urgency & Scheduling

Timing is everything—and AI can help optimise it.

We’ve seen the majority of Qurbani donations come in during the final 7–10 days of Dhul Hijjah, especially on the night before Eid. A well-timed urgency trigger (backed by real-time behavioural data) increases conversions by up to 40%. Plan your phases:

1. Pre-Dhul Hijjah (Early Bird): “Lock in your Qurbani early” with limited availability messaging.

2. 1st–9th Dhul Hijjah: Send reminders and reflections with countdowns based on individual donor behaviour.
3. Eid Eve Blitz: Use real-time tools (e.g. exit-intent popups, SMS, WhatsApp) to deploy “Last chance to give valid Qurbani!”

Platforms like Meta and Google now allow urgency triggers that auto-adjust based on engagement rates and scrolling patterns—use them.

5. Smart, Mobile-First Donation Journeys

Mobile isn’t a channel—it’s the journey.

Over 85% of Qurbani donations happen via mobile. A laggy, confusing, or desktop-optimised page kills conversions fast.

Key elements:

Mobile-friendly layouts that load in under 3 seconds
One-tap payment options (Apple Pay, Google Pay, Klarna)

• Auto-personalised recommendations (e.g., “Add an Eid gift for £5”)

AI can also dynamically change landing page content based on scroll depth, region, or engagement level—keeping donors focused and moving forward.

6. Messaging That Connects

Emotion moves faster when it’s personal.

With AI, you can now tailor messaging to different audiences without rewriting everything. Segment based on donor history, giving capacity, or cause affinity:

– Emotionally charged CTAs: “While you prepare your Eid meal, they have none.”

– Geo-personalised appeals: “Give Qurbani in Gaza today—deliver dignity before Eid.”

– Micro-narratives: “Her dua was for her children to eat meat this year. You answered it.”

Don’t generalise—contextualise.

7. Geo-Targeting & Donor Choice

Let donors choose impact that feels personal.

AI-led platforms allow real-time segmentation by region, language, or giving history. Offer options like:

• “Where most needed”
• “Qurbani in [user’s country of interest]”
• “Support Eid meals for orphans”

Letting donors control their giving increases both emotional connection and donation size.

8. Add-Ons & Enhanced Giving Tools

Enhance the experience—don’t complicate it.

Make giving more meaningful through simple, relevant add-ons:

• Donate in honour of a loved one (auto-personalised tribute cards)
• Add Eid gifts for children in affected areas
• Sign up to a WhatsApp broadcast for real-time Dhul Hijjah updates
• Use a family-size Qurbani calculator to determine how many shares to give

Small touches like this turn a transaction into a relationship.

To Conclude

Running a successful Qurbani campaign isn’t just about asking for donations—it’s about building trust, showing impact, and making it super easy for people to give. From clear pricing and religious transparency to powerful visuals, smart timing, and thoughtful messaging, every part of your campaign matters.

From AI-powered personalisation and mobile-first journeys to urgency triggers based on real behaviour—every part of your campaign can be smarter, faster, and more meaningful.

With our platform, you’ll reach the widest audience possible—quickly and effectively. We’ve got over 15 years of experience helping charities run high-converting digital campaigns, and we’d love to help you do the same. Want to see how it all works? Book a demo with us today.