How Do I Apply for a Google Ad Grant?

Navigating the digital world as a Muslim charity can be tricky, especially when it comes to getting resources for online advertising. Google Ad Grants offers a chance for organisations to expand their reach without financial strain. Here’s a straightforward guide on how to apply for a Google Ad Grant:

1. Eligibility Check

First, make sure your organisation meets Google’s eligibility criteria. You need valid charity status and must agree to Google’s guidelines for non-profits.

2. Register with the UK Charity Commission

Ensure your organisation is registered with the UK Charity Commission to verify your charity status. This step is essential for applying for Google Ad Grants, as it confirms that your organisation meets the eligibility criteria.

3. Create a Google Account

If you don’t already have one, create a Google Account for your non-profit. This account will be used to access the Google Ad Grants program.

4. Apply for Google Ad Grants

Once you’ve registered with the UK Charity Commission and created a Google Account, you can apply for Google Ad Grants. Visit the Google for Non-profits website and follow the instructions to submit your application.

5. AdWords Account Setup

If your application is approved, you’ll get an email with instructions to set up your AdWords account. Follow the steps to create your account and start building your ad campaigns. You can check out our blog on AdWords for more details on this step.

6. Campaign Creation

With your AdWords account set up, start creating your ad campaigns. Identify keywords relevant to your cause and target audience, and write clear ad copy that drives engagement.

7. Ad Compliance

Ensure your ads comply with Google’s advertising policies to avoid any issues. Ad content must be clear, relevant, and non-discriminatory, accurately representing your organisation and its mission. Google Ads Rules can help you with this process. Here’s how.

8. Campaign Monitoring

Once your campaigns are live, monitor their performance regularly. Use Google Analytics to track website traffic and campaign metrics, and make adjustments as needed to optimise your ad spend. Learn more about analysing your site visitor behaviour here.

This step-by-step guide should help you navigate the application process for Google Ad Grants and start making a difference online.

Conclusion

Applying for a Google Ad Grant involves several steps, but it can provide valuable support for your organisation’s online advertising efforts. By following these guidelines, you can set up effective campaigns that help you reach a wider audience and further your mission.

We’ve been supporting Muslim charities with their digital marketing needs for almost 12 years.  We’ve been managing their Google Grant for about the same time, so have more than a little understanding about how best to leverage this to make it work for them.  It does take time and effort – which charities don’t always have – to get it right and stay on top of it.  Get in touch to see how we can help you.